Updated TIA Marketing to Children Resources Now Available Online

May 5, 2014 | The Toy Industry Association (TIA) and its Responsible Marketing to Children Committee have published revised versions of three resource documents that provide toy industry stakeholders with up-to-date guidance and advice for complying with U.S. and international regulations aimed at protecting children online and when playing with mobile apps. 

The three documents listed below were all published on May 1st and are now freely available online to TIA members; they can be accessed under the “Resources” section of the Marketing to Children page on the TIA website.

REMINDER: Free Webinar on Marketing to Children Updates
On May 15, TIA will host a webinar during which key elements of the updated COPPA Compliance Dos and Don’ts document and the Toy Industry Checklist for Mobile Apps and Promotions will be explained. Presented by Sheila A. Millar, partner at Keller and Heckman LLP and TIA counsel on marketing to children issues, the webinar will zero in on updates that have occurred since the COPPA rule became effective last July and provide a framework that members can use to examine the risks and opportunities related to their child-focused digital initiatives. Registration for the webinar is free for TIA members ($49 for non-members) and may be completed online.

NOTE: A TIA member log-in is required for access:
  • Privacy and Data Security:  Changes and Risks Abound (TIA White Paper)
    This TIA White Paper provides an overview of current U.S. and international laws and regulations, as well as reports, policy initiatives, and self-regulatory standards, that govern privacy and data security in a manner that affects toy companies. 

  • COPPA Compliance Dos and Don’ts 
    The updated COPPA Compliance Dos and Don’ts amends the checklist released by TIA on May 13, 2013 and provides additional guidance to TIA members for complying with the Children’s Online Privacy Protection Act (COPPA) and the final COPPA Rule issued by the Federal Trade Commission (FTC), based on developments that have occurred since the final COPPA Rule took effect on July 1, 2013. 

  • Toy Industry Checklist for Mobile Apps and Promotions
    TIA has developed a Checklist for Mobile Apps and Promotions as a framework that member companies can use to examine and evaluate the risks and opportunities related to app initiatives. Because of the complexity of apps, and the varying levels of knowledge and awareness of the legal implications of app initiatives within the industry, this checklist provides detailed information to help toy industry stakeholders engage in a robust review of the app development process. 
Commenting on the documents and why they were produced, Cynthia Nishimoto, Chair of the TIA Responsible Marketing to Children Committee and Senior Vice President of Business and Legal Affairs at Bandai America Incorporated said: “As digital play becomes more and more common, TIA has become an advocate for sound and sensible measures that protect the privacy, safety and special vulnerabilities of children in the face of both traditional and digital media. The Association’s advice and guidance, education and information resources help toymakers meet those standards … and help families keep their children safe while they play.” 

Questions related to TIA’s Marketing to Children initiatives, resources and more may be directed to Stacy Leistner, Vice President of Strategic Communications, or Rachel Hedge, Director of Federal Government Affairs – both are staff liaisons to the TIA Responsible Marketing to Children Committee.