TIA Unveils PlaySafe.org, a New Toy Safety Resource for Families

July 31, 2015 | The Toy Industry Association (TIA) is pleased to announce the launch of www.PlaySafe.org, a trusted toy and play safety resource for parents and caregivers.

“Continuing TIA’s and our members’ steadfast commitment to toy safety education, PlaySafe.org is a content-rich destination that responds to families asking for accurate information, tips and news about safe and fun play,” said Steve Pasierb, TIA president & CEO.  “Parents and caring adults need a trustworthy resource where they can find straight facts and sort through the all-too-common false and sensationalized media statements about the safety of toys.”

All of the information found on PlaySafe.org has been vetted by TIA’s toy safety experts, who have worked for decades alongside pediatricians, scientists, government officials, and other safety professionals to ensure that kids’ playthings are safe. TIA’s Joan Lawrence, SVP of standards and regulatory affairs, is figured prominently on the site as TIA’s “Toy Safety Mom,” providing her personal insight and views as both a parent and lifelong child safety advocate with more than 20 years of experience in the toy industry.

Highlights from PlaySafe.org include:

  • An Age-by-Age Toy Buying Guide, based on childhood development research, to help parents pick appropriate playthings depending on their children’s age and interests
  • Tips for New Parents, including information on safe toy selection and storage
  • Facts about Toy Safety, including information about the United States’ strict toy safety tests and standards – and commonly circulated myths and inaccuracies about toy safety
  • Tips for Magnet and Battery Safety, because sometimes kids come into contact with hazardous household objects that aren’t meant to be used as toys
  • Toy Safety Q&As, featuring toy safety questions from parents and answers from TIA’s Toy Safety Mom

Toy companies, retailers and other industry professionals are welcome to share PlaySafe.org with consumers. Toy safety information for businesses can still be found on TIA’s website, www.ToyAssociation.org