FOR IMMEDIATE RELEASE

PLAY FAIR 2017 TICKETS ON SALE NOW

Nickelodeon and Toys“R”Us Present Expanded Family Entertainment Expo

New York, NY | November 14, 2016 – The Toy Industry Association (TIA) and LeftField Media today announced that tickets for Play Fair 2017 are now available. Play Fair brings children, parents and families together with the toys, characters and brands they love in celebration of play for all ages. Play Fair, presented by Nickelodeon and Toys“R”Us^®, will take place in New York City’s Javits Center on November 4-5, 2017. A Press and Industry Preview Night will kick off the show on November 3.

Launched in 2016 in conjunction with TIA’s North American International Toy Fair, the first Play Fair welcomed more than 20,000 attendees and brands including Nickelodeon, Toys“R”Us, LEGO, Hasbro, Mattel, and Cartoon Network. Growing in its second year, Play Fair will expand to double in size and will take place during the prime pre-holiday shopping season. Sold out in its first edition, Play Fair 2017 is expected to sell out even sooner, and attendees are urged to purchase tickets early to guarantee admission – and to get their tickets at the lowest possible prices.

Play Fair 2017 highlights include:

• More than 150,000 square feet of exhibit space featuring beloved brands and experiences
• Screenings, photo ops and interactive experiences with fan-favorite Nickelodeon characters
• Expanded Toys“R”Us stage featuring amazing premieres and celebrity appearances
• A massive LEGO pavilion letting kids (and parents) build whatever their imaginations can dream
• New and expanded displays including K’NEX, Entertainment One, OgoSport, and Snazaroo
• New activity stage with authors, workshops, musical performances, and more
• Expanded meet & greets for families to snap selfies with characters and celebrities
• New focused pavilions dedicated to STEM & Maker Toys, Arts & Crafts and Video Games
• Limited ticketed events including pizza parties, cupcake parties and parent workshops
• Svan Wooden Toys playground and imagination arena featuring the award-winning game Tall Tales: The Game of Infinite Storytelling from SCS Direct
• Preview Night on Friday, Nov. 3 for toy industry professionals and media

“We were thrilled to welcome so many families to the first Play Fair, and have spent every day since then working on expanding the experience,” said Marian Bossard, TIA senior vice president of global market events. “Play Fair’s ultimate goal is to serve as a platform to encourage play, build lasting memories and showcase the best of toys and family entertainment in front of passionate children and families, and we’re honored to have both Nickelodeon and Toys“R”Us join us in this mission to build an even more interactive, dynamic, ‘can’t-miss’ celebration in 2017!”

Families can purchase tickets to Play Fair 2017 to attend either morning or afternoon sessions – available now at the “super early bird” rate of only $20 per person for a limited time only. New for 2017 is a VIP ticket option for those who can’t get enough, which offers an additional hour of play along with an exclusive goodie bag filled with some of the hottest toys of the year for only $50.

Tickets can be purchased now at playfairny.com, and families looking to learn more can sign up for the Play Fair newsletter and follow the event on Facebook and Twitter.

About Play Fair

Play Fair is a celebration of play and entertainment for all ages. It’s an immersive, experience-rich event for children, parents, families, and teenage and adult fans. With hands-on exhibits, awe-inspiring displays, dozens of toy and entertainment brands, and never-before-seen exclusives, attendees can feel, touch and take home their favorite toys and games – and be the first to glimpse the toys of tomorrow! The first Play Fair took place February 13-14, 2016 and completely sold out with more than 20,000 attendees! Play Fair 2016 welcomed brands including LEGO, Nickelodeon, Toys“R”Us, Hasbro, Mattel, Crayola, Cartoon Network, Moose Toys, Marvel, and DC Comics and featured exclusive toys, live stage performances and appearances by SpongeBob SquarePants, the Teenage Mutant Ninja Turtles, PAW Patrol, Power Rangers Dino Super Charge, Adventure Time’s Finn and Jake, Peppa Pig, PJ Masks, and much more! Play Fair 2017 will more than double in size – with new activities, bigger features, and many, many more ways to play! For more, visit playfairny.com.

About The Toy Industry Association

TIA is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. TIA is the owner and operator of the North American International Toy Fair, held annually in New York City. The Association serves as the industry’s voice on the cognitive, social, emotional, and creative benefits of play and promotes play’s positive impact on childhood development to consumers and media. TIA has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. For more information, please visit toyassociation.org, toyfairny.com, or thegeniusofplay.org.

About LeftField Media

LeftField Media, LLC is an events company focused on developing face-to-face events in a range of communities rooted in contemporary culture and shared passion. LeftField was formed in 2014 by Greg Topalian (President, LeftField Media) and is now owned by Topalian and Clarion Events Ltd. With a keen sense of the ever-evolving needs of businesses and their consumers as well as new opportunities created by change, LeftField takes a clean slate approach to business. LeftField’s portfolio includes Play Fair (playfairny.com), a family-focused celebration of toys and play built with the Toy Industry Association; Awesome Con (awesomecon.com), Washington DC’s Comic Con; the Five Points Festival (fivepointsfest.com), a designer toy and comic festival created with Clutter Magazine; and Anime NYC (animenyc.com), a Japanese pop culture celebration powered by Crunchyroll. LeftField Media is headquartered in historic South Norwalk, CT. For more, visit leftfieldmedia.com.