TrendHunter Family Report Now Available Online
July 11, 2016 | Working in partnership with TrendHunter.com, the world’s largest trend report and consumer insight platform, the Toy Industry Association (TIA) is pleased to announce that a new monthly trend report is now freely available to TIA members. The 77-page report for July explores trends that influence modern families, including social media, technology, e-connected toys, and clothing and apparel.
“Member companies looking to explore the latest trends among today’s families will benefit from this new information, which provides insight into how families engage with each other through activities, education and entertainment,” said Anne McConnell, TIA senior director, market research & data strategy. “This trend-driven data and content will help companies better understand the types of family-oriented products and experiences that parents want to bring into their homes.”
As previously reported, TrendHunter.com provides TIA with monthly custom reports covering toy-related topics and patterns in parallel industries to inspire unique ideas and creativity. The trend reports are available for download by members on the TIA website via the Knowledge Network’s Industry Reports and Trend Reports pages. Previous reports covered Retail and Play.
TrendHunter.com has accumulated 2 billion views from more than 100 million total visitors. Chief Executive Officer Jeremy Gutsche is one of PlayCon’s most engaging speakers and will continue to present as a keynote at TIA’s annual play industry event through 2018.
Members are encouraged to send topic suggestions for future trend reports to TIA’s Anne McConnell.