Deadlines Approaching for Free Publicity Opportunities at Toy Fair 2017

January 4, 2017 | With a little more than one month to go until the 114^th North American International Toy Fair, the Toy Industry Association (TIA) is reminding exhibitors to take advantage of several free publicity opportunities to maximize their media exposure while at the show. With deadlines approaching, exhibitors are encouraged to consider signing up soon. 

• Free Listing in the Toy Fair Online Press Room (Deadline is January 18^th at 5 p.m. ET) Toy Fair’s Online Press Room is an important tool that allows exhibitors to post their company profiles, press releases and other information for members of the media to browse. All exhibitors receive a complimentary “virtual” news page that includes a 50-word company backgrounder and logo; list of PR contacts with mobile numbers; a link to the exhibitor’s website; as well as links to the exhibitors’ social media accounts, if applicable. Additional services, ranging from posting announcements to wire service distributions, are available for an additional fee. To secure your listing, contact Gina Dennis (201.942.7038) at Virtual Press Office, TIA’s online press room partner.
• Annual Product Preview (Deadline to make an appointment is February 10^th) Toy Fair exhibitors are encouraged to schedule a 15-minute appointment during TIA’s annual Product Preview, which will take place on Friday, February 17^th from 9 a.m. to 4 p.m. in the Press Center at the Javits Center, South Concourse. This is a great opportunity for companies to share information about their key new products so that members of the Toy Fair PR Team can educate media about products and companies at the show. Exhibitors that wish to make an appointment should contact Toy Fair’s Product Preview Coordinator Kara Yacovone (212.297.2106). Note: Due to a limited number of available appointments, TIA members are given first preference during scheduling; non-member exhibitors will be seen on an as-available basis.

In addition, all companies that participate in TIA’s Product Preview will be allowed to provide one product image for a “new product showcase” video loop that will play in the Press Center at Javits throughout the show. Additional information will be provided when appointments are confirmed.

To request a copy of the Toy Fair 2016 Media List or additional information, please contact Adrienne Appell (646.520.4863), TIA’s director of strategic communications, or the Toy Fair PR Team’s Stephanie Meyering (212.297.2162).

The 114^th North American International Toy Fair will take place Saturday through Tuesday, February 18-21, 2017 at the Jacob K. Javits Convention Center in New York City. Additional information can be found at ToyFairNY.com.