New Report on Storytelling & Emotional Marketing Trends Available for TIA Members

February 10, 2017 | Brands across industries are increasingly using storytelling and emotionally-driven marketing tactics to reach customers, according to the latest TrendHunter.com monthly report, available for free to Toy Industry Association (TIA) members. This is the latest in a series of value-added reports from the research company offering in-depth perspectives and trends in various areas related to the toy industry.

“Marketing strategies are quickly evolving. Today’s consumers are loyal to brands that can provide experiences and connect with them emotionally,” said Anne McConnell, TIA senior director of market research & data strategy. “Toy companies looking for fresh ways to connect with kids and parents – and stay ahead of their competitors – should consider reading this informative report.”

The report highlights the following trends:

  • Milestone Exhibition – Brands are creating “museum-worthy exhibits” showcasing company milestones. These exhibits can enhance a brand’s history by adding an emotional component that viewers can connect with and remind them of its journey to success. One example is the annual Nike Air Max Day.
  • Empowerment Marketing – These marketing strategies use messages to elevate consumer esteem. An example is Dove’s ad promoting self-esteem in girls.
  • Marketing Whimsicality – Consumers respond better to marketing that surprises and delights them than those that sell directly to them. An example is Honda’s CR-V commercial in which it encourages viewers to make their dreams a reality.
  • Virtual Storytelling – Journalism and entertainment brands are using virtual reality technology to enhance traditional storytelling. One example is The New York Times’ partnership with Google to use VR technology to tell the story of refugees.
  • Cognitive Marketing – In addition to behavioral marketing, brands are also adopting psychological marketing tactics. An example is the Coke-Moji board that uses facial recognition software to copy your expression.

TrendHunter.com has accumulated nearly 3 billion views from more than 100 million visitors. The data research company helps clients “Dive Deeper,” “Work Smarter,” and “Save Effort” in order to increase the overall success of their companies and brands.

Last month, TrendHunter.com’s report covered e-commerce trends. Members are encouraged to send topic suggestions for future trend reports to TIA’s Anne McConnell.