REMINDER: Participate in TIA’s 2017 Toy Industry Financial & Operating Benchmark Study
April 10, 2017 | The Toy Industry Association (TIA) is encouraging manufacturer members to complete the 2017 Toy Industry Financial & Operating Benchmark Study before the survey deadline of April 21. The data collected through the confidential survey will enable member companies to see how their financial metrics compare to other companies of similar size, category, and distribution channel.
Participation in the survey is free for TIA member companies that are engaged in the manufacture, importing, and distribution of toys. TIA once again partnered with Industry Insights to conduct the survey.
Some of the benefits in participating in the study include:
- Access to industry totals and trends as well as aggregated data, including total revenue, full-time employees, region, and more;
- A ‘Company Performance Report’ displaying a company’s own financial ratios and operating statistics alongside industry totals and appropriate cross sections;
- An individualized company ‘Report Card’ that grades a company on key operating ratios;
- Access to an online searchable results tool to easily see your company’s data alongside selected aggregates and the ability to create customizable reports.
Companies that participated in the 2013 and 2015 studies will receive six years’ worth of performance trend data as compared to industry averages. See the full list of benefits.
“The time and effort to complete the financial benchmarking study is definitely worthwhile,” says John Gessert, president of American Plastic Toys, Inc. “In addition to the insights and benefits of the information, we appreciate the confidentiality of our financial data. Both TIA and Industry Insights made us feel comfortable enough that every piece of information we provided would not be seen by others, especially our competitors.” Gessert is on TIA’s Advisory Board and a past Chairman of the Board.
The questionnaire can be completed securely online or via hard copy (mailed to members in late March). View a pdf of the questionnaire. All responses will be returned directly to Industry Insights, where they will be kept in strict confidence. TIA will receive total industry and aggregated data only. Review the confidentiality assurance.
TIA members who do not participate in the study may purchase the aggregated results for $1,500. The survey will not be available for purchase by non-members.
Questions regarding survey specifics may be directed to Michael Becher, vice president of Industry Insights (614.389.2100 ext. 114). All other questions may be directed to Anne McConnell, TIA’s senior director of market research & data strategy (646.520.4870).