Considering Expansion to India? Member Resources Available

August 1, 2017 | Thinking about expanding your business to India? The Toy Association offers several resources to help you market and sell your products in one of the world’s fastest growing toy markets.  

India has the world’s highest percentage of children, at 29% of its population, making the country an increasingly important market for the youth industry. The country is also home to the second largest population in the world at more than 1 billion people – and a growing number of middle-class consumers looking to purchase high-quality toys and games.

“Toy companies are faced with many challenging decisions when looking to sell outside of the U.S.,” says Marian Bossard, The Toy Association’s senior vice president of global market events. “The Toy Association’s resources aim to help members in their expansion efforts so that they can get back to doing what they do best – creating engaging toys for kids.”

The Toy Association commissioned India market experts David Selvaraj, principal of David Consultancy, and Philippe Guinaudeau, CEO of Kidz Global, to share their expertise with members who are considering whether the country is the right fit for their product or brand. Chief among those resources are: 

  • Global Research – Customized reports written by Selvaraj and Guinaudeau, in conjunction with the Association, on India’s market opportunities and consumer behavior. The reports analyze the country’s economy, demographics, trends, cultural customs, consumer preferences, and more to help companies best position their product lines in India. Members can access the reports for free on The Toy Association’s website.
  • Webinars – Selvaraj and Guinaudeau also presented their research findings in a recent webinar titled, “Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering India.” The one-hour session highlighted opportunities, obstacles, and key success factors for expanding distribution into the Indian toy market and answered questions from the audience. A recording of the webinar as well as PDF files of the slides are available online.
  • Consultant Services – Selvaraj is also available to meet one-on-one with members to provide expertise and guidance on the Indian toy market. Members will receive a complimentary one-hour consultation to address specific questions and concerns. Interested parties may contact Selvaraj directly.

Interested in learning more about the Indian toy market? Consider attending Kids India, taking place September 20 to 22 in Mumbai. Organized by Spielwarenmesse India Pvt. Ltd., the event is the country’s largest trade fair for toys and children’s products. For more information about the show, contact Sushila Pharswan.

Looking for more information on our India resources? Contact Anne McConnell, The Toy Association’s senior director of market research & data strategy. As part of its ongoing commitment to providing the toy industry with expert guidance and resources on expanding their businesses to foreign markets, The Toy Association will be releasing additional country-specific research reports on the French and German toy markets later this year.