Help Kids in Need with Your TOTY 2018 Tribute Book Ad
December 11, 2017 | Companies looking for a memorable way to support a worthy cause – while promoting their brands – can now reserve ad space in the Toy Industry Foundation’s (TIF) 2018 Tribute Book, the official event program for the 18th annual Toy of the Year (TOTY) Awards ceremony.
The TOTY Tribute Book is the Foundation’s most important fundraiser of the year. Donations are tax-deductible and aid TIF’s ongoing efforts to spread joy and happiness through the distribution of toys to disadvantaged children, including those who are in foster care, critically ill, suffering from abuse or neglect, dealing with a devastating natural disaster, or otherwise in need.
“By placing an ad in this year’s Tribute Book, your contribution will help the Foundation comfort those who need it most,” says Elizabeth Max, senior foundation manager at TIF. “A new toy or game helps brighten the lives of disadvantaged children and brings them comfort as they deal with situations that are beyond their control. We are hoping toy companies will open their hearts and help us bring the magic of play to children in need.”
Tribute Book ads are versatile: they can spotlight a company’s brand, honor a company or individual’s recent accomplishments, show support to the Foundation, congratulate a TOTY Award finalist, or honor this year’s Toy Industry Hall of Fame inductees.
Tribute Book ad reservations can be made online through January 26, 2018. Those who reserve early will receive priority placement. Questions may be directed to Elizabeth Max.
Tickets are now on sale for the TOTY Awards ceremony. The prestigious gala honoring the industry’s top toys, games, and licenses in the marketplace is taking place on Friday, February 16, 2018 at the Ziegfeld Theatre in New York City. The TOTY Awards program and event serve as a critical fundraiser for the Toy Industry Foundation, which, since 2003, has provided $200 million in toys to 24 million children in need around the globe through generous donors to its signature program, The Toy Bank. Visit www.TOTYAwards.org to learn more.