Adrienne Appell       
The Toy Association

Is All Screen Time Bad? Is Recess Just as Important as Learning Math?
New Videos from The Genius of Play Spark Conversations About Play

The Genius of Play

New York, NY | June 21, 2017 – The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, today rolled out two new video series that aim to inspire parents and caregivers and spark important conversations about play. Titled “Play Talk” and “Dear Parents,” each series will be featured on The Genius of Play’s website, YouTube, Facebook, and Twitter.

“From screen time to the impact of ‘helicopter’ parenting on a child’s ability to play freely, the videos discuss controversial topics about play in the 21st century,” says Anna Yudina, director of marketing initiatives at The Toy Association. “Our goal is to engage parents in a dialogue – both on social media and beyond – and draw attention to the vital and evolving role of play in raising the next generation.”

  • Is all screen time bad for kids? Is recess just as important as learning math? These are just a couple of the hot button questions tackled by real parents in the “Play Talk” video series, which aims to spark a two-way dialogue among moms and dads.

  • Various kinds of play help kids build different skills – that’s the core message in the “Dear Parents” video series. These videos offer children’s perspectives on play, delivering inspirational statements from kids to parents and encouraging families to “mix up” the way they play.

The videos ask parents to join the conversation on social media and visit The Genius of Play website, where they can get play ideas based on age, and research-based facts that uncover the many benefits of play. The Genius of Play has also expanded its “Expert Advice” resource page, which is consistently updated with new articles, useful tips, and sound advice for parents looking to incorporate more play into their busy lives. It also provides the latest research from leaders in fields related to children and education.

About The Genius of Play ™
The Genius of Play is a national movement to raise awareness of play’s vital role in child development, spearheaded by The Toy Association. Deeply rooted in research and facts, The Genius of Play is a leading resource on the physical, cognitive, social and emotional benefits of play that serve children throughout their lives. The Genius of Play enables today’s busy parents and caretakers to use the power of play to help raise a happier, healthier, and more productive next generation. Visit for easily accessible play ideas and tips, expert advice and other play resources. It’s More Than Play!