Register for the Toy Fair PR Bootcamp Webinar

November 13, 2017 | The Toy Association is offering a free webinar for all exhibitors of the 115^th North American International Toy Fair to help them maximize their public relations strategies before, during, and after the show. Registration is open for “Toy Fair PR Bootcamp: Tips for Developing your TF'18 Public Relations Strategies,” taking place on Wednesday, December 13, from 2 to 3 p.m. (Eastern).

The webinar will provide tips and tools for creating solid media relations strategies, including: how to increase media exposure leading up to and during the show, ways to develop a comprehensive and targeted media list, and resources offered by Toy Fair’s PR and advertising/promotions teams. Presenters will also share best practices on how to showcase brands and products to media and how to leverage social media.

Session presenters include: Adrienne Appell, The Toy Association’s director of strategic communications and Erienne Muldoon, senior customer content specialist at Virtual Press Office. The webinar will be moderated by Anne McConnell, The Toy Association’s senior director of market research and data strategy. The webinar is open to all exhibiting companies, but most appropriate for staff involved in public relations, marketing, advertising, and social media.

“With more than 30,000 toy professionals coming to Toy Fair, including over 1,000 international media, the show is a great opportunity for companies large and small to generate significant buzz about their products and brands,” says Appell. “This is a must-attend webinar for exhibitors who want to learn smart strategies in order to maximize their media exposure.”

As always, a recording of the session will be made available for members who register but are unable to participate live.