The Toy Association Revamps Toy News Tuesday
Updated Newsletter Features Modern Design to Match New Association Branding
September 12, 2017 | The Toy Association has unveiled a fresh, playful look and updated features for Toy News Tuesday (TNT), the toy community’s weekly e-newsletter read by thousands of youth industry professionals. The new design for TNT was created to match the Association’s re-branding and website.
“The new Toy News Tuesday exemplifies what The Toy Association is all about – delivering business-building insight to members and highlighting the energy, creativity, and excitement of the toy and play community,” says Ken Seiter, The Toy Association’s executive vice president of marketing communications. “The revamped newsletter is consistent with our updated branding, and helps subscribers to engage with the wealth of information The Toy Association and leaders in the industry have to offer.”
The newsletter will continue to highlight important updates from The Toy Association on a variety of topics and also contain information on pertinent news and events. In the coming weeks, Toy News Tuesday will also roll out an interactive feature “Toy Industry Trivia” that will quiz readers on their knowledge of the industry and other fun toy-related facts. Each week, the Association will award one contestant who answers the question correctly with a $20 Amazon gift card.
“Longtime TNT readers may remember when the newsletter used to feature ‘Did You Know’ trivia about the industry,” says Seiter. “We plan to bring back this popular feature – but with a fun and enticing twist.”
The Toy Association continually strives to deliver up-to-the-minute information to members and readers throughout the industry. Suggestions for newsletter improvement, as well as company news about products, initiatives, and philanthropic activities, may be sent to The Toy Association’s Laurie Chartorynsky.