AVAILABLE FOR MEMBERS: NPD’s Global Toy Market Report

September 21, 2018 | The Toy Association has made The NPD Group’s Global Toy Market Report - Annual 2017 Data available to member toy companies.

The global toy market reached $89 billion in 2017, up 2.3 percent over the prior year.

The latest report highlights:

• Global market size and growth trends from 2012 to 2017;
• Global market size by region over the same five-year period;
• Annual spend per child by region and percent change from 2016 to 2017 and from 2012 to 2017; and
• Super category percent share based on NPD total country coverage.

Members may contact The Toy Association’s Anne McConnell, senior director of market research & data strategy, to request a copy of the report.