Exclusive to Toy Association Members: NPD’s U.S. Toy Collectibles Report
October 16, 2018 | Looking to learn more about how to compete in the U.S. toys collectibles market? The Association has commissioned new research by The NPD Group that will help companies learn more about this profitable sub-segment of toys and who is buying them. The report, titled “The U.S. Toy Collector” is now available to member companies online.
The report takes an in-depth look at the U.S. toy collector by profiling toy collectors of all ages across multiple toy categories including: action figures, mini-figures and figurines; dolls and accessories; plush; sticker and cards; toy vehicles; and other toys.
The report also highlights:
- Detailed information on the size and value of their collections;
- Motivations for collecting;
- Shopping habits and retailer preferences;
- Cross category collecting; and
- Segments collectors by unifying characteristics.
The Toy Association recently held a webinar that shared key findings in the report. Members may access a recording of the webinar online.
The collectibles report can be found in the Research & Data section of the Association’s website. Members may also contact The Toy Association’s Anne McConnell, senior director of market research & data strategy, with questions about this report.