REMINDER: April 5 Webinar to Explore New Findings from The Genius of Play

April 3, 2018 | The Toy Association is reminding toy and play professionals to register for Thursday’s webinar, “The Genius of Play Research: Why Linking Toys to Developmental Skills is Beneficial to Toymakers,” taking place at 2 p.m. (Eastern). Webinar registration is complimentary for members of The Toy Association.

The one-hour session will share new Genius of Play-commissioned research that analyzes the most important developmental features parents look at when choosing a toy, including whether developmental messaging on packaging adds to the toy’s appeal. The webinar will also share free resources for companies to include in their communications with consumers, such as play facts, research, and social media assets.

The findings will be presented by Cory Schwartz, founder and president of market research firm ConsumerQuest, Inc., and Ken Seiter, The Toy Association’s executive vice president of marketing communications. Anne McConnell, The Toy Association’s senior director of market research & data strategy, will moderate the session.

Questions about this webinar? Contact The Toy Association’s Anne McConnell.

The Genius of Play is a national movement spearheaded by The Toy Association to raise awareness about play’s critical role in child development and encourage more play in children’s lives. Visit The Genius of Play’s website to view expert advice from play and child experts ranging from child psychologists to play community activists.