Learn How to Protect Your Brand from Counterfeits in New Webinar
October 15, 2019 | According to the latest research from brand intelligence platform Red Points, each year consumers are spending more ahead of the holiday season—especially when it comes to toys and games. This can result in more opportunities for today’s toymakers, but with that opportunity comes more risk.
Take part in The Toy Association’s upcoming webinar "Best Practices to Protect Your Brand Online" on Thursday, November 14 at 2 p.m. (Eastern) to learn how to avoid the pitfalls of selling online and how to best protect your brand from revenue erosion.
In this one-hour webinar, presenter Daniel Shapiro, director of brand intelligence at Red Points, will share key findings from the platform’s latest report on fake toys, and offer practical strategies to help responsible intermediaries more effectively deal with brand abuse, such as counterfeits, gray market, or non-compliant distributors in their online operations ahead of the holiday season.
All toy professionals are invited to attend; though this webinar is specifically recommended for individuals involved in marketing, brand management, and advertising.
For more information, contact webinar moderator Anne McConnell, senior director of market research & data strategy at The Toy Association.