New Date Announced for Webinar on Counterfeit Defense This Holiday

November 11, 2019 | If you want to learn how to avoid the pitfalls of selling online and protect your brand from revenue erosion, be sure to update your calendars. The Toy Association’s upcoming webinar "Best Practices to Protect Your Brand Online," has been rescheduled for Wednesday, December 11 at 2 p.m. (Eastern).

As the biggest selling season for toymakers, the holidays can offer more opportunities. But with that comes more risks. This one-hour webinar, presented by Daniel Shapiro, director of brand intelligence at Red Points, will offer key findings from the platform’s latest report on fake toys. Attendees will also gain practical solutions to help more effectively deal with brand abuse, such as counterfeits, gray market, or non-compliant distributors in your online operations this holiday.

The webinar is open to all toy professionals. It is specifically recommended for individuals involved in marketing, brand management, and advertising. Registration is free to Toy Association members and $49 for non-members.

For more information, contact webinar moderator Anne McConnell, senior director of market research & data strategy at The Toy Association.