REMINDER: Submit Your Responses to the 2019 Toy Industry Financial & Operating Benchmark Study

June 14, 2019 | Toy Association members are reminded to submit their responses to the confidential 2019 Toy Industry Financial & Operating Benchmark Study.

Members who participate in the study will have access to results which will help them to learn about how their financial metrics compare to other companies of similar size, category, and distribution channel.Participants will also have access to eight years of trend data based on the 2019 and previous years studies to assist them in making sound business decisions.

“I have participated in The Toy Association’s Financial & Operating Benchmark Study since 2015 and plan to submit my company’s data once again,” said Robert Leuchtner, PhD, president of MAGICFOREST.  "The time spent submitting data is completely worth it – besides being a compelling industry report, the study is a great way for me to compare my own company’s operations with the norms in the industry and to explore areas where I can improve my business. Given today’s challenging business environment, I encourage other companies to complete the report – you won’t regret it.”

Participation in the study is free. The questionnaire can be completed securely online or via hard copy (mailed to members in May).

All responses will be returned directly to Industry Insights, Inc., where they will be kept in strict confidence. (View the confidentiality agreement.) The Toy Association will receive total industry and aggregated data only. 

Questions regarding survey specifics may be directed to Michael Becher, vice president of Industry Insights. All other questions may be directed to Anne McConnell,  The Toy Association’s senior director of market research & data strategy.