Toy Association Promotes Toy Trends & Sponsors Breakfast at Clamour Summit 2019
May 17, 2019 | The Toy Association recently participated in Clamour Summit 2019, a four-day event that brought together more than 600 online influencers and families, by promoting hot toy trends of 2019 and sponsoring a breakfast for attendees.
During the event, which took place May 13 to 16 in Palm Springs, CA, attendees networked and made connections with other influencers; took part in discussions of key issues facing digital video; and networked with executives at leading brands, service providers, and social media platforms.
Toy companies, including Goliath, Hasbro, Jakks Pacific, Jazwares, Mattel, Maya Toys, MGA Entertainment, Moose Toys, RedwoodVentures, Spin Master, Wicked Cool Toys, Yulu, and Zuru showcased unique activations to promote their brands and displayed their top toys for spring/summer.
The Association created special cards to correlate companies’ products with the 2019 trends, which include Unboxing 2.0, Compound Crazy, Throwback Toys, Foodie Fun, Inspirational & Aspirational Play, and Explosive Entertainment. Exhibiting companies submitted products for review to The Toy Association’s trend team and toys that fit in with the top trends were given recognition.
The Toy Association also sponsored a special invite-only Marketers Breakfast, attended by nearly 30 influencers, followed by a series of informational sessions on the last day of the event. Session presenters included Melissa Hunter of Family Video Network, Princess ToysReview, Clamour co-founders Jonathan Katz and Victoria Fener, and Ninja Kidz TV.
“The online influencer industry is a key market for brands to consider as they look to connect with today’s fans,” said Adrienne Appell, senior director of strategic communications at The Toy Association. “As we continue to promote our toy trends and help our members build relationships with influencers, Clamour Summit 2019 was an important event for The Toy Association to participate in.”
More information about The Toy Association’s toy trends is available online.