FOR IMMEDIATE RELEASE
Influencer Choice List to Feature Best of Toy Fair Everywhere
The Toy Association Partners with Clamour to Unveil Influencers’ Top Toy Picks in September
New York, NY – July 7, 2020 | The Toy Association has teamed up with Clamour, producers of the largest annual industry summit for professional online video influencers, for the first-ever Toy Fair Everywhere Influencer Choice List.
Open exclusively to exhibitors of the Association’s Toy Fair Everywhere series of digital market weeks, the Influencer Choice List will recognize the top toys and games from Toy Fair Everywhere as voted on by a select panel of leading family and toy influencers in the Clamour network. The picks will be revealed as the industry gears up for fourth quarter in an announcement tied to the Toy Fair Everywhere market week in September.
“Social media marketing has become a powerful tool in connecting with today’s generation of kids,” said Marian Bossard, executive vice president of global market events at The Toy Association. “Thanks to this partnership with Clamour, we are helping exhibitors get their product in front of top-tier digital content creators from platforms like YouTube, Instagram, and TikTok, while also recognizing the passion and innovation toymakers bring to our industry.”
“With audiences stuck at home depending on YouTube to entertain the family, the impact of influencers has never been more important,” said Jonathan Katz, co-founder and CEO of Clamour. “That's why Clamour is so proud to partner with The Toy Association to launch the Influencer Choice List, where influencers voices elevate the products that most resonate with them and their audiences.”
The influencers who will be casting their votes have a minimum monthly following of at least one million views on their main platform and a social reach of more than 500,000. They will spend time reviewing product details, photos, and physical product (if available) submitted in advance, before voting for their favorites. Voting will take place August 23 to 25, both online and in person at Clamour Summit in Northern California. No employees or representatives of Clamour or The Toy Association will have any role in determining the products selected.
The cost to nominate a product is $140 for the first submission and $100 for each additional product submission. The Influencer Choice List will be unveiled during the Toy Fair Everywhere September market week. The deadline for submissions is Friday, August 7 at midnight (Eastern).
For more information about the Toy Fair Everywhere Influencer Choice List, contact Clamour’s Victoria Fener or Jonathan Katz.
Toy Fair Everywhere market weeks will take place July 13 to 19, August 17 to 23, and September 14 to 20. For exhibitor inquiries, please contact The Toy Association’s Stacy Liebensohn or visit toyfaireverywhere.com for more information.
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $97.2 billion, and its 1,000+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
About Clamour www.clamour.co / www.clamoursummit.com
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys.
Clamour Summit Hybrid 2020 will take place in Northern California August 23-25, allowing brands to participate remotely while influencers gather in person and online. Additionally, Clamour is launching Clamour Live, an uplifting and inspiring fan convention for teen and tween audiences in Dallas Texas in Q4 2020. Please email info@clamour.co for details on all Clamour events and influencer marketing services.