Letter from The Chairman: Working Tirelessly to Protect and Promote Your Business

March 23, 2020 | When we convened at the Javits Convention Center in February, COVID-19 was already a hot topic among Toy Fair guests, with a big focus on how soon manufacturing in China might recover. Now, as we navigate unprecedented uncertainty even to operate our businesses while keeping ourselves and our employees safe, preparations are underway to convert Javits to an emergency hospital to treat COVID-19 patients.

The Toy Association remains focused on your business and on helping you move forward. From manufacturing, to fulfillment, to distribution, to sales and marketing, we all face new realities that are shifting and changing on a near-hourly basis.

To help you stay on top of the situation, The Toy Association team is increasing members-only resources with timely COVID-19 updates, links to business guidance, business relief programs & assistance, operational tools for businesses working remotely, external advocacy, and play resources for parents at home with their kids.

In stressful times, we must remember how important it is to work together. I believe our industry will benefit from its strength and historic resilience in the face of adversity if we collaborate to tackle the challenges – and celebrate the triumphs – as we navigate uncharted territory.

Please don’t hesitate to reach out with any questions, concerns, or suggestions for how The Toy Association can help you at this time; simply email info@toyassociation.org and we will get back to you promptly. The Toy Association team is committed to you and is working tirelessly to protect and promote your business. Above all, The Toy Association team and our Board of Directors want you, your families, and your colleagues to succeed, stay safe, and be well.

Sending you my very best,



Skip Kodak
Chairman of The Toy Association Board of Directors
Executive Vice President, Americas of The LEGO Group