Use Toy Fair Everywhere to Drive Holiday 2020 Business

June 30, 2020 | With the first virtual market week to open July 13, there’s still time for toymakers to register for The Toy Association’s Toy Fair Everywhere and take advantage of the platform’s resources ahead of fourth quarter. Market weeks will be held July 13 to 19, August 17 to 23, and September 14 to 20.

For exhibitors, Toy Fair Everywhere offers the opportunity to engage mass and specialty retailers at a time when many traditional in-person meetings and events are still on hold.  The market weeks have already garnered the attention of hundreds of influential buyers, including representatives from mass, long-lead, and specialty outlets like Amazon, Gabe’s, Learning Express, Mastermind Toys, Sheetz, Scholastic, Target.com, and Walmart.

Leveraging the Toy Fair Everywhere platform, companies can hold virtual meetings, take advantage of unlimited “booth” space to showcase product, and harness real-time analytics to customize outreach. As of this writing, upwards of 130 exhibiting companies have signed on to showcase their brands during one or more of the market weeks, including 3Doodler, Aurora World, Carrera of America, E-Blox, Faber-Castell USA/Creativity for Kids, Goliath, HABA USA, Klutz, The LEGO Group, Melissa and Doug, Safari Ltd., Schylling, Toysmith, TY, Zing, and Wrebbit Puzzles.

Daily education sessions will round out the week-long events and offer additional opportunities for virtual show attendees to make business connections and discover new research to advance their businesses.

For retailers and media scouting innovations and trends ahead of Q4, Toy Fair Everywhere also presents the opportunity to easily preview product to fill shelves and segments respectively. Leading up to the July market week, the trends team has been offering a sneak peek at what to expect via nationwide TV appearances, including two recent airings in Phoenix and Houston. The team will further utilize exhibitor product when it presents its mid-year toy trend update to media and buyers during the August market week. To have product considered for inclusion, exhibitors are encouraged to complete this form.

Companies that would like to exhibit may contact The Toy Association’s Stacy Liebensohn. For more information and buyer registration, visit ToyFairEverywhere.com.