Afterschool Programs Present New Opportunities to Toymakers

October 2, 2020 | Learn what makes afterschool programming the perfect play space to tap into a new audience of consumers − even amid a pandemic − in the upcoming Toy Association webinar, “Growing Your Business Through Play in Afterschool Programs,” taking place November 5 at 2:30 p.m. (Eastern).

In this one-hour webinar, toy companies will learn about the opportunities to promote play and their playthings through afterschool programs, which enroll more than 10.2 million children in the U.S. The webinar will also cover how afterschool programs can provide greater access for toymakers to connect with parents and the various marketing tactics and approaches to employ to reach the 2,000+ afterschool programs around the country.

The webinar will be presented by Gina Warner, president & CEO of National AfterSchool Association, and Tyler Kearns, program coordinator at Clayton Kid Zone and a play ambassador for The Toy Association’s Genius of Play initiative. Anna Yudina, senior director of marketing initiatives at The Toy Association, will moderate.

Registration is open to all toy industry professionals; the webinar is specifically recommended for those involved in the development of marketing, brand management, and advertising initiatives.

For questions, please contact The Toy Association’s Bernadette Boyle.