Last Chance to Submit for Best of Holiday ‘21 Influencer Choice List

September 20, 2021 | The deadline to apply for the Best of Holiday 2021 Influencer Choice List, presented by Clamour in collaboration with The Toy Association, has been extended to Friday, September 24 at midnight (Eastern).

The list recognizes top toys and games as voted on by a select panel of leading family and toy influencers in the Clamour network. Voting influencers are required to have a minimum monthly following of one million views on their main platform and a social reach of more than 500,000. The official Influencer Choice List will be revealed Tuesday, October 12.

“With more kids turning to digital content creators for inspiration as they finalize their holiday wish lists, we encourage toy manufacturers to take advantage of this fantastic opportunity to get their toys in the hands of such an influential group,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “Toys that make the list also earn the powerful recognition of these influencers to use in future promotions!”

The cost to nominate a product is $199 for Toy Association members and $249 for non-members. There is a fee of $149 for each additional product submitted by the same company. For more information about the Best of Holiday 2021 Influencer Choice List, contact Clamour’s Victoria Fener or Jonathan Katz.