Reminder: Book Your Meeting with The Toy Association Trends Team
September 20, 2021 | With 2022 right around the corner, now is the time to make sure your top products are seen by The Toy Association’s trends team which is beginning to craft its official trend report for the new year.
Companies that would like to participate are encouraged to book a virtual appointment as soon as possible to showcase their new toys, latest product lines, and line extensions for 2022. Preference for preview appointments and all media opportunities is given to Toy Association members but open to all toymakers.
“While we’d love to be taking these important meetings in person, we aren’t letting the distance stop us from ensuring we’ve got as many products and properties from companies big and small on our radar as we map out trends and future promotional opportunities,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.
Product information collected will help inform The Toy Association’s official trends for 2022, which will be unveiled during the annual Toy Trends Briefing presented during Toy Fair New York in February. Toys will also be considered for future TV segments, articles, and other 2022 media opportunities once embargoes lift. >
Companies interested in booking a meeting with the trends team can contact Jennifer Lynch. All product information gathered during these appointments will be kept under embargo until Toy Fair.
To learn more about The Toy Association’s ongoing toy and play trends coverage, visit toyassociation.org/trends.