FOR IMMEDIATE RELEASE
TOY ASSOCIATION & CLAMOUR ANNOUNCE LEADING INFLUENCERS TO NAME THEIR TOP TOY PICKS FOR HOLIDAY
Toymakers are Invited to Submit Products for Consideration Through September 17
NEW YORK, NY | August 31, 2021 – Toy companies are invited to have their products voted on by leading influencers who will help determine their pick of top toys and games for this holiday season. Chosen products will be featured on the official “Holiday 2021 Influencer Choice List,” presented by The Toy Association in partnership with Clamour, producers of the largest annual industry summit from professional online video influencers.
Open to all toy and game companies, the list will recognize the top toys and games as voted on by a select panel of leading family and toy influencers in the Clamour network with monthly followings of at least one million views and a social reach of more than 500,000. The picks will be revealed ahead of the industry’s biggest selling season when shoppers are looking to finalize their holiday gift lists.
“Digital creators across platforms like YouTube, Instagram, and TikTok are now some of the biggest drivers for the products making up kids’ wish lists,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “For those looking to get their toys some critical facetime with these key influencers as we head into Q4, the Holiday 2021 Influencer Choice List is the perfect opportunity.”
The influencers who will be casting their votes will review each submitted products’ details (including photos and physical product, if available), before voting for their favorites. Voting will take place online in late September. No employees or representatives of The Toy Association or Clamour will have any role in determining the selected products.
"It's such a pleasure to continue our work helping brands of every size leverage the vast and growing reach of social media influencers through our collaborations with The Toy Association," added Jonathan Katz, co-founder and CEO of Clamour. "More than ever, we are thrilled to give voice to the influencer community as they celebrate this year's trends and innovations in our industry."
The cost to nominate a product is $199 for Toy Association members and $249 for non-members. There is a fee of $149 for each additional product submitted by the same company. The “Holiday 2021 Influencer Choice List” will be unveiled Tuesday, October 12. The deadline for submissions is September 17 at midnight (Eastern).
For more information about the Holiday 2021 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz.
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 1,000 members drive the annual $32 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
About Clamour www.clamour.co / www.clamoursummit.com
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders, and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys.
Clamour Summit 2021 will take place in Scottsdale, Arizona on May 18-20, allowing brands to participate remotely or in person while influencers gather in person and online. Additionally, Clamour is launching Clamour Live, an uplifting and inspiring fan convention for teen and tween audiences in Dallas, Texas on August 6-8, 2021. Please email info@clamour.co for details on all Clamour events and influencer marketing services.
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