Toy Association Tells Shoppers: #ShopEarly4Toys

September 13, 2021 | As The Toy Association continues to take an aggressive stance on the supply chain crisis, it is inviting the greater toy community to help spread the word to shoppers that they should #ShopEarly4Toys to avoid disappointment this holiday season.

The Toy Association team has appeared on local and national news networks to help get the word out. The trends team appeared on Good Morning Arizona on September 6 to warn consumers that this is not the year to wait for last-minute deals on toys, while Toy Association President & CEO Steve Pasierb previously joined Cheddar News to discuss the ongoing impact of supply chain challenges on getting toys on shelves in time for the holidays.

In addition to encouraging consumers to #ShopEarly4Toys, toy professionals can get involved by:

• Joining the upcoming September 30 members-only webinar with LA Port Executive Director Gene Seroka, during which toy professionals will have the opportunity to ask questions and voice their concerns.
• Following The Toy Association on social media and resharing #ShopEarly4Toys posts, or by posting original content using the same hashtag.
• Contacting The Toy Association's communications team if you are willing to speak to a reporter about how supply chain issues are hurting your business.

For the latest updates on this ongoing crisis, visit The Toy Association’s Shipping Crisis Resource Center. Members seeking additional information and assistance may contact Ed Desmond, executive vice president of external affairs at The Toy Association.