Webinar: Grow Your Business in China in 2021

china-webinarJanuary 18, 2021 | Toy companies interested in growing their brands on China’s online marketplaces are invited to participate in The Toy Association webinar, “China E-Commerce in 2021: Launching Toys in the World’s Largest Market,” taking place February 18 at 2 p.m. (Eastern).

Presented in advance of Alibaba’s 6.18 Shopping Festival (the world’s biggest consumer shopping event), webinar participants will learn the key factors to market success across Greater China in 2021 and the e-commerce growth opportunities available to North American and European toy brands.

The webinar will cover:

  • Real-world examples from Toy Association members
  • Brands and product categories set to succeed in China in 2021;
  • Tactics driving market growth;
  • Concrete first steps to activate a brand on Chinese e-commerce platforms (i.e. Alibaba’s Tmall and its chief competitor, JD.com);
  • The upcoming 6.18 Shopping Festival and other major revenue opportunities on the Chinese promotional calendar;
  • Toys trending among Chinese parents and children;
  • Growth a brand can expect in year one of its China market entry;
  • Administrative, legal, financial, and regulatory requirements for toy brands in China;
  • Impacts of COVID-19 on consumer demand in the market; and more.

Joseph Cooke, co-founder & president of WPIC Marketing + Technologies, will present. Ken Ebeling, executive vice president of strategic development & member service at The Toy Association, will moderate.

This webinar is open to all, but specifically recommended for toy professionals considering market entry in China. This includes senior executives; individuals and teams in charge of sales and global growth; and professionals involved in retail, e-commerce, marketing, or brand management.

Registration is free for Toy Association members and $49 for non-members. Questions may be directed to Anne McConnell, senior director of market research & data strategy at The Toy Association.