Drive Your Sales This Holiday into 2023: Exhibitor Applications Open for Toy Association’s Preview & Holiday Market
March 29, 2022 | Toy companies looking to get in critical face time with influential buyers for their Q4 holiday drivers and 2023 playthings at The Toy Association’s must-attend 2023 Preview & 2022 Holiday Market this September in Dallas, Texas, can mark their calendars. Next Tuesday, April 5, officially kicks off the opening for exhibitor applications.
“Whether you are a company looking to sell dozens of products for this holiday season or a seller with just a single product to preview for 2023, the Preview and Holiday Market is your opportunity to get in front of influential buyers and open the doors to new business opportunities,” said Kimberly Carcone, The Toy Association’s senior vice president of global market events. “Toy companies are urged to secure their exhibit space as soon as possible. Applications will be assigned on a first-come, first served basis so acting quickly provides a space selection advantage.”
Early access priority round applicants, which includes sellers originally contracted for Toy Fair Dallas 2021, will be given the opportunity to submit their exhibit applications beginning next Tuesday through Friday, April 8. The general application period for all sellers to apply to exhibit will open Monday, April 11. Sponsorship opportunities are also open.
The Toy Association’s Preview & Holiday Market, taking place Tuesday, September 20 to Thursday, September 22 at the Dallas Market Center, will serve as a critical stop for retailers looking to fill last-minute orders on 2022 fourth-quarter drivers and scout new products for 2023. Booth options will be available to accommodate both private 2023-focused appointments and walk-in business.
General registration is expected to open in June. More details on additional Preview & Holiday Market events & activities, including networking events, will be announced in the coming months.
Companies interested in participating may contact their account executives for more information. Company names beginning with A–G contact Simon Yung, H–P contact Stacy Liebensohn, and Q–Z contact Michael Lynch.