Support The Philanthropic Work of The Toy Foundation with an Ad in the 2022 Tribute Book

 January 6, 2022 | Toy companies looking to lend their support to children in need are invited to reserve ad space in The Toy Foundation’s (TTF) 2022 Tribute Book, the official event program for the 22nd Toy of the Year (TOTY) Awards.

The TOTY Tribute Book supports the philanthropic work of TTF, which over the past year has helped children severely impacted by the pandemic as well as those coping with serious illness, enduring temporary home placements in the foster care system, living with domestic violence, and suffering from the impact of natural disasters. This charitable work takes the form of both toy donations and cash grants.

“Play is such an important tool for mental and physical health, particularly during the pandemic, but not all families have access to toys,” said Pamela Mastrota, executive director of The Toy Foundation. “By placing an ad in this year’s Tribute Book, you can help TTF provide play-based resources to the children and families who need them the most.”

Companies can use a Tribute Book ad to spotlight their brand, honor a company’s or individual’s recent achievements, celebrate the Foundation’s work, congratulate a TOTY finalist, or honor this year’s Toy Industry Hall of Fame inductees.

Reserve your Tribute Book ad online. Those who reserve early will receive priority placement. The 2021 Tribute Book is available online for reference. Questions may be directed to Elizabeth Max.

Registration for the TOTY Awards ceremony, taking place Friday, February 18, is now open. Visit to learn more about the event, including the health & safety requirements in place.