Toy Association Members Invited to Learn about Amazon’s Enhanced Toy Protection Program

September 9, 2022 | The Toy Association and Amazon have announced an upcoming webinar that will provide members with insights on how Amazon is enhancing its brand protections to stop future infringement and continue to evolve its counterfeiting strategies.

Taking place Thursday, September 29 at 2 p.m. (Eastern), “Amazon Toy Protection 2.0” will discuss Amazon’s new tools, technologies, and programs designed to make protecting brands easier, smarter, and more effective. The second half of the hour session will invite webinar participants to share feedback and get answers to pressing brand protection questions.

The one-hour webinar will be presented by Amazon’s Trent Fairbrother, global brand relations manager, and Mark Leonard, transparency senior sales executive, and moderated by The Toy Association’s Ed Desmond, executive vice president of global government & regulatory affairs.

This session is open exclusively to Toy Association members; it is specifically recommended for those involved in product safety and brand protection, as well as individuals who routinely interact with the Amazon compliance team.

Questions about this webinar and other educational opportunities offered by The Toy Association may be directed to Anne McConnell, senior director of market research & data strategy.