2014 Toy Industry Marketing & Promotions Study
Objective:
This hour-long interview-style webinar provides toy companies with an overview of findings from the 2014 Toy Industry Marketing & Promotions Study. This inaugural study focused on the marketing and promotions practices, strategies, budget usage and other marketing statistics of toy industry manufacturers.
Who Should Attend:
All toy industry stakeholders; this webinar is recommended specifically for toy manufacturers.
Webinar Recording Access:
What You Will Learn:
During this webinar, Martin Killgallon of the Ohio Art Company will moderate a discussion with Michael Becher of Industry Insights to examine top-line results of the 2014 Toy Industry Marketing & Promotions Study.
This webinar will streamline study data, providing industry benchmark information on marketing and promotions strategies, budgets, marketing mixes, social media practices, trade show participation, and other marketing efforts.
About the 2014 Toy Industry Marketing & Promotions Study:
This study consisted of both a quantitative and qualitative analysis of toy manufacturers’ marketing and promotions practices. The quantitative component consisted of a three-page survey form, while the qualitative component involved in-depth phone interviews with survey respondents. The final industry report includes both analyses, and shows detailed data aggregated by different criteria (net sales, number of FTEs, distribution channels, etc.).
Presented by:
Facilitator:
Anne McConnell, Director, Market Research & Data Strategy, Toy Industry Association, Inc.
Moderator:
Martin Killgallon, Senior V.P. of Marketing & Product Development, Ohio Art Company
Martin’s days are filled with drawing up and executing marketing plans for the hottest new toys to hit stores each year. Prior to joining Ohio Art, Martin held several marketing positions, including working in account management at advertising agency Lou Beres & Associates. Martin has a Bachelor’s degree in Marketing from the University of Georgia and an MBA from Auburn University.
Presenter:
Michael Becher, CPA, Senior Project Director, Industry Insights, Inc.
Michael has been with Industry Insights since 2005 and has led over one hundred research and benchmark studies across a wide range of industries. In addition to leading the Toy Industry Marketing & Promotions Study, he also led TIA’s Toy Industry Financial & Operating Benchmark Study and the Toy Industry Compensation & Benefits Survey. During his tenure at Industry Insights, Michael’s work has been cited in The Wall Street Journal, USA Today, and many other mass media outlets.
About Industry Insights, Inc.:
Industry Insights has been serving the research needs of trade and professional associations, dealer organizations and other affiliated groups since 1980. They specialize in providing high-quality survey research services that assist organizations in better fulfilling the informational and educational needs of their affiliated members. Industry Insights conducts financial operating surveys, compensation/benefit surveys, monthly/quarterly tracking reports, member assessment surveys, and specialty research projects. They also develop business information portals to allow for interactive data output customized for each study, including graphical analysis, multi-year trends, and customizable data filtering.