Toy Fair Online Press Room: Post Show Tips

How to get the most out of your Online Press Kit

WEBINAR ACCESS:

Download the webinar recording.

Download the presentation (.pdf).

Objective:

This webinar provides North American International Toy Fair exhibitors with information on how to continue to utilize Toy Fair Online Press kits throughout the year. This session will also help companies read and make use of PR Newswire reports, as well as help project what package will suite company needs for 2015.

Target Audience:

Toy Fair exhibitors, and subscribers to the Virtual Press Office Online Press kit, that are involved with public relations, marketing, advertising, and social media promotions.

Date:

Thursday, March 5, 2015 | 2:00 – 3:00 pm (Eastern)

As with other TIA webinars, the session will be recorded and available post-event for those who are unable to participate live.

What You Will Learn:

This webinar covers:

  • How to easily export and break out data from your Online Press Kit report for follow-up pitching
  • How to leverage social media in your outreach efforts (including company websites, Facebook and Twitter)
  • A sneak peek into ‘NewsJacking’ and how to use breaking news stories to your advantage
  • How to analyze PR Newswire repots
  • Tips on how to maximize the Online Press Room for Toy Fair 2015.

Additional Information:

Each February, more than 1000 global media representatives – from print to broadcast to an ever-increasing number of social media professionals – flock to Toy Fair in New York City to report on the hottest trends and innovations in toys and games.

To request the Toy Fair Media List contact TIA’s Jackie Retzer (646.520.4863).

View the pre-Toy Fair webinar, Toy Fair PR Bootcamp: Tips for Developing your Toy Fair 2015 Media and Promotion Strategies, for important tools and techniques for building sound media relations strategies leading up to the show.

Presented by:

Caterina Lui, Senior Customer Content Specialist, Virtual Press Office
files@vpoinc.com

Lisa Kopec-Miller, Account Manager, Vitrual Press Office
lisa@vpoinc.com