Webinar Recording Access:
Presented On:
December 6, 2016
Objective:
This webinar provides North American International Toy Fair exhibitors with important tools and techniques for building sound media relations strategies leading up to the 2017 show.
Who Should Attend:
Toy Fair exhibitors that are involved with public relations, marketing, advertising, and social media promotions.
WHAT YOU WILL LEARN:
This webinar will cover:
- What to do before, during, and after the show to maximize media exposure;
- How to develop a comprehensive media list;
- Tools and resources offered by Toy Fair’s PR and Advertising/Promotions teams, and best practices on how to showcase your brand and products to media favorably;
- A peek inside the Toy Fair online press room;
- Strategic ways to present product and trend information to different media audiences;
- How to leverage social media in your outreach efforts (including Facebook, Pinterest, Twitter, Instagram, LinkedIn, YouTube and other outlets)
- Other promotional opportunities available through TIA and at the show.
Presenters:
Adrienne Appell, Director, Strategic Communications, Toy Industry Association
Gina Dennis, Event Marketing Manager, Virtual Press Office
Melissa Hunter, Family Video Network