Presented On:
August 26, 2015
Objective:
This 30-minute-long webinar will provide toy manufacturers with an overview of advertising spending trends in the arts & crafts category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.
Who Should Attend:
All TIA members and non-member toy companies; specifically recommended for executives and staff responsible for advertising and marketing.
What You Will Learn:
This webinar will explore critical media planning trends within the arts & crafts category. Presenters will review data from Christmas 2014 through Easter of 2015 and provide comparisons to prior years. To help toy companies understand how to optimize their position vis-a-vis competitors, the session will provide important benchmarks for spending, weight levels, scheduling and media selection, and will delve into featured brands to learn what they spent in media, where they spent it and why.
Presented By:
Moderator:
Anne McConnell, Senior Director, Market Research & Data Strategy, Toy Industry Association, Inc.
Presenters:
David Becker, President, Blue Plate Media Services; and Tim Jones, Media Director, Blue Plate Media Services
David Becker, President, Blue Plate Media Services
An industry veteran, David has worked closely with many leading toy companies, helping to grow their respective brands in North America and across the globe. David has over 25 years of experience in advertising and branding across a range of industries, from toys, entertainment, education and apparel to publishing, licensing and consumer package goods. Recipient of the New York Young Entrepreneur of the Year Award, David has dedicated his career to helping mid-range to mature companies impact the market through smart thinking and a collaborative approach to brand building. A founding partner of Blue Plate Media Services and 11-year affinity partner of the Toy Industry Association, David works closely with toy companies to help drive the retailer sell in and consumer sell through. Prior to joining Blue Plate Media, David’s entrepreneurial career includes senior marketing and product development agency positions at BBDO, American Marketing, DBECK Industries, and Thorn EMI’s Musicom.
Tim Jones, Media Director, Blue Plate Media Services
Tim has spent the last 27 years analyzing competitive advertising programs and consumer behavior while building media plans for some of the largest advertisers in the U.S. He has worked across consumer packaged goods, telecommunications and retail categories where direct involvement with marketplace analysis and business analytics have provided a comprehensive perspective on media spending and brand sales and media/marketing sales drivers. Prior to joining Blue Plate Media, Tim managed the agency team responsible for media planning and execution for Toys“R”Us, where he gained considerable insights into the toys and games business. Tim spent over two decades at MEC Global, one of the world’s largest media agencies, managing implementation across all traditional and non-traditional media formats.