Objective:
This hour-long webinar highlights key findings from commissioned research on U.S. market demographics, consumer behavior and holiday shopping trends in order to assist toy companies in their efforts to increase sales activity in the U.S. toy market.
Who Should Attend:
All TIA members and non-member toy companies; specifically recommended for executives and staff responsible for development, sales, marketing, and research.
What You Will Learn:
This webinar examines top-level research findings by market research consultancy Kidz Global on opportunities, obstacles and key success factors for expanding distribution in the American toy market. To help toy companies understand how best to position their product lines, the session explores children’s weekly routines, including where, when, how and with whom children play, segmented by gender and age. Presenters will also review data on consumer holiday shopping habits, looking specifically at gift-giving trends during Christmas 2013.
Presented by:
Moderator:
Anne McConnell, Director, Market Research & Data Strategy, Toy Industry Association, Inc.
Presenter:
Philippe Guinaudeau, CEO, Kidz Global
Philippe Guinaudeau serves as CEO of the international market research and consulting organization Kidz Global and is a well-recognized, highly knowledgeable marketing professional. For the last two decades Philippe has been providing worldwide brands with research data that has resulted in increased sales, the identification of new key revenue streams and vital insight into consumer attitudes and emerging trends.
Prior to taking on the role of CEO at Kidz Global, he was a director of The NPD Group, where he went on to gain considerable experience in the toy and games, licensing and entertainment sectors. He started as a Durable Goods Consultant at AC Nielsen prior to joining NPD. Philippe has worked extensively across North America, Europe, Australia, Latin America and Asia.
About Kidz Global:
Kidz Global is a quantitative market research and consulting firm, specializing in child-, teen- and family-orientated consumer markets around the world. Their experience extends to brand and image research, retail positioning, pricing research, advertising/promotional research, attitudinal and behavioral tracking, customer satisfaction, market feasibility studies and volume forecasting.