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Session Title: 2014 Toy Industry Marketing & Promotions Study
August 28, 2014
 
This hour-long interview-style webinar provides toy companies with an overview of findings from the 2014 Toy Industry Marketing & Promotions Study. This inaugural study focused on the marketing and promotions practices, strategies, budget usage and other marketing statistics of toy industry manufacturers.

 
Session Title: Insights into the U.S. Toy Marketplace: What Companies Should Know About American Consumers
August 21, 2014
 
This hour-long webinar highlights key findings from commissioned research on U.S. market demographics, consumer behavior and holiday shopping trends in order to assist toy companies in their efforts to increase sales activity in the U.S. toy market.

 
Session Title: Beyond the Ports: Customs and Border Protection Enforcement 2014
June 26, 2014
 
This webinar will give toy industry stakeholders a behind-the-scenes view of current and upcoming U.S. Customs and Border Protection (CBP) and Consumer Product Safety Commission (CPSC) ?enforcement and trade facilitation activities, and provide insights on how to mitigate issues and streamline the importation of toy and youth entertainment products during the peak shipping months leading up to the holiday 2014 shipping season.

 
Session Title: The Toy Industry, Social Responsibility, and the Supply Chain
June 12, 2014
 
This webinar provides TIA members and companies throughout the toy supply chain with an overview of some of the leading social responsibility issues that are attracting attention from NGOs, legislators and regulators at the global, federal and state levels.

 
Session Title: Green Chemistry, TSCA and Other Chemical Regulation Updates Affecting the Toy Industry
June 5, 2014
 
This webinar provides TIA members with updates about “Green Chemistry” initiatives that affect toy companies and retailers.

 
Session Title: From Idea to Invention to Retail Shelves: Protecting IP in the Toy Industry
June 4, 2014
 
Presented in two 30-minute parts, this webinar provides TIA members and other toy industry stakeholders with important information about the use of patents as a way of protecting their Intellectual Property, and about new anti-counterfeiting measures that are being taken to protect toys, games and other consumer products from unlawful reproduction and sale.

 
Session Title: TIA Member Update: What the Toy Industry Needs to Know About Online Privacy
May 15, 2014
 
The webinar provides TIA members (and their external digital support teams) with an update on current and emerging legislation and regulations that are designed to protect children’s privacy online, with a specific focus on how these affect the toy industry. Participants are introduced to the April 2014 second edition updates of the TIA Members Only privacy documents: Dos and Don’ts For Compliance with COPPA (Children’s Online Privacy Protection Act) and the Checklist for Mobile Apps and Promotions.

 
Session Title: Toy Fair Online Press Room: Post Show Tips
April 3, 2014
 
This webinar provides American International Toy Fair exhibitors with information on how to continue to utilize Toy Fair Online Press kits throughout the year.  This session will also help companies read and make use of PR Newswire reports, as well as help project what package will suite company needs for 2015.

 
Session Title: Diversity to Dollars: Translating Consumer Segmentation Into Revenue Opportunity
March 27, 2014
 
This one-hour webinar will provide toy companies with an overview of the different type of consumers inhabiting the toys and play environment within the US and an understanding of the important role that market segmentation plays in how parents interact with their children to make discovery, purchase and shopping decisions.

 
Session Title: 2014 Toy Safety Compliance Update
February 18, 2014
 
This annual update, presented in conjunction with the American International Toy Fair, provides a focused look at important updates to safety laws and other emerging legislative or regulatory activities, trends and issues that are pertinent to toy industry stakeholders.

 
Session Title: Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Brazil & China
January 16, 2014
 
This one-hour webinar will provide highlights from two sets of commissioned research that examined market demographics, consumer behavior and export opportunities and threats in China and Brazil in order to assist toy companies looking to enter these foreign toy markets.

 
Session Title: A Sneak Peek Inside “The Evolution of Play,” a Tracking Study from The NPD Group
December 12, 2013
 
This one-hour webinar provided toy companies with an overview of children’s play patterns and parents attitudes on key dimensions that are affecting sales performance at retail. Participants will gain an understanding of the important role that traditional toys continue to play in the children’s play ecosystem, the rapidly increasing role of technology, and how parents react to both of these play options.

 
Session Title: Toy Fair PR Bootcamp: Tips for Developing Your TF’14 Media and Promotion Strategies
December 11, 2013
 
This webinar will provide American International Toy Fair exhibitors with important tools and techniques for building sound media relations strategies leading up to the 2014 show.

 
Session Title: Using Retail Sales Data Effectively
October 24, 2013
 
This webinar provides participants with a basic introduction to market tracking through retail point-of-sale data. Participants will gain an overview of the essential uses of retail tracking information and the methodology used to compile the data, as well as examples of applications for toy categories.

 
Session Title: Final Requirements Review: Ohio Stuffed Toy Registration and Fee Program
September 9, 2013
 
This webinar gave participants an overview of the changes to the Ohio Stuffed Toy Registration and Fee Program that the makers of plush products will have to comply with beginning October 31, 2013. The program will now be an annual registration and per product fee cycle – changes which were supported by the Toy Industry Association (TIA).

 
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