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Session Title: Toy Fair 2015 Online Press Room: Post Show Tips
February 8, 2016
 
This webinar provides North American International Toy Fair exhibitors with information on how to continue to utilize Toy Fair Online Press kits throughout the year. This session will also help companies read and make use of PR Newswire reports, as well as help project what package will suite company needs for 2015.

 
Session Title: Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Mexico
October 1, 2015
 
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, and entry opportunities and challenges to assist companies in assessing expansion into Mexico.

 
Session Title: Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Mexico
October 1, 2015
 
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, and entry opportunities and challenges to assist companies in assessing expansion into Mexico.

 
Session Title: Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Australia
September 30, 2015
 
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, and entry opportunities and challenges to assist companies in assessing expansion into Australia.

 
Session Title: Ad Spending: What Companies Should Know About Competition in the Toy Marketplace
August 26, 2015
 
This hour-long webinar will provide toy manufacturers with an overview of advertising spending trends in the toys and games category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.

 
Session Title: Ad Spending: What Companies Should Know About Competition in the Toy Marketplace
August 26, 2015
 
This hour-long webinar will provide toy manufacturers with an overview of advertising spending trends in the toys and games category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.

 
Session Title: Shifting Channels – Strategies for Growth in the Toy Industry
August 6, 2015
 
This hour-long webinar highlights key findings from a Vanderbilt University study on channel trends in the toy industry and seeks to shed light on both past industry responses and potential pathways to success.

 
Session Title: Shifting Channels – Strategies for Growth in the Toy Industry
August 6, 2015
 
This hour-long webinar highlights key findings from a Vanderbilt University study on channel trends in the toy industry and seeks to shed light on both past industry responses and potential pathways to success.

 
Session Title: Shifting Channels – Strategies for Growth in the Toy Industry
August 6, 2015
 
This hour-long webinar highlights key findings from a Vanderbilt University study on channel trends in the toy industry and seeks to shed light on both past industry responses and potential pathways to success.

 
Session Title: Shifting Channels – Strategies for Growth in the Toy Industry
August 6, 2015
 
This hour-long webinar highlights key findings from a Vanderbilt University study on channel trends in the toy industry and seeks to shed light on both past industry responses and potential pathways to success.

 
Session Title: 2015 Toy Safety Compliance Update
February 16, 2015
 
This annual update, presented in conjunction with the North American International Toy Fair, provides a focused look at important updates to safety laws and other emerging legislative or regulatory activities, trends and issues that are pertinent to toy industry stakeholders.

 
Session Title: Toy Safety Compliance Update
February 16, 2015
 
This annual update, presented in conjunction with the North American International Toy Fair, provides a focused look at important updates to safety laws and other emerging legislative or regulatory activities, trends and issues that are pertinent to toy industry stakeholders.

 
Session Title: The Value of Play: A Generational Perspective
January 29, 2015
 
This one-hour webinar provides toy companies with an overview of the role of play in children’s lives from the perspectives of 2,000 parents (Gen X – ages 33-55, Older Millennials – ages 25-32 and Younger Millennials – ages 18-24). It provides insights into the level of importance parents place on play, the perceived benefits of play, and which type of play is seen as most valuable.

 
Session Title: Toy Fair PR Bootcamp: Tips for Developing Your TF'15 Media and Promotion Strategies
December 11, 2014
 
This webinar will provide American International Toy Fair exhibitors with important tools and techniques for building sound media relations strategies leading up to the 2015 show.

 
Session Title: From PDA To Pandora: A Decade Of Technology Disruption And How It Affects The Family
December 10, 2014
 
This one-hour webinar will provide toy companies with an overview of the key trends in ownership of consumer electronics among children and parents. The webinar will provide insights into how technology is further fragmenting consumer purchase and shopping habits and how marketers need to adapt.

 
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