In the Headlines: Tips for Developing Your Toy Fair 2012 Media and Promotion Strategies


The Toy Industry Association (TIA) will host a free one-hour webinar to provide American International Toy Fair exhibitors with important tools and techniques for building sound media relations strategies leading up to the 2012 show.

Who Should Attend:

Toy Fair exhibitor staff involved with public relations, marketing, advertising, and social media promotions.


Tuesday, December, 6, 2011
2:00 – 3:00 pm (Eastern)

More Information:

Topics include:

  • Build momentum and awareness for key brands and products with both media and buyers leading up to Toy Fair;
  • Maximize the tools and resources offered by the Toy Fair PR and Advertising and Promotions teams – including the development of a comprehensive media list;
  • Effective ways to packaging and present product and trend information for the media;
  • Leverage Facebook, Twitter, LinkedIn, YouTube and other social media before, during and after the show;
  • Capitalize on other promotional opportunities available through TIA and at the show.

Additional Information:

Each February, more than 1000 global media representatives – from print to broadcast to an ever-increasing number of social media professionals – flock to Toy Fair in New York City to report on the hottest trends and innovations in toys and games.

Last year, overall press attendance grew by 15% and international media saw a 13% rise. Major media outlets covering Toy Fair in 2011 included The New York Times, The Wall Street Journal, The Washington Post, ABC News, BBC, CNN, Fox Business, NBC News, Parents and Popular Science along with hundreds of consumer publications, toy trade publicationis and bloggers.


Moderator: Stacy Leistner, TIA vice president of strategic communications

Opening Remarks: Marian Bossard, TIA vice president of meetings and events. 


  • Adrienne Appell, TIA senior manager of public relations
  • Kim Carcone, TIA director of event marketing
  • Sheliah Gilliland Reynolds, Toy Fair Press Room Manager
  • Allie Schick, Virtual Press Office.


The full webinar can be accessed online via the following links:

Download the Presentation | Watch the Video Recording (WMV format; MAC users will need to download VLC Media Player to view the recording)