Objective:
This one-hour webinar provides TIA members and other stakeholders in the toy, juvenile product and youth entertainment industries with advice on how best to prepare for a product recall or other crisis that could negatively affect a company’s reputation with consumers, retailers, regulators and other key constituents.
Target Audience:
Safety professionals, compliance officers, government affairs representatives, customer service and public relations staff of toy, juvenile product and youth entertainment companies.
More Information:
The session helps companies understand the importance, structure and resources needed to develop a comprehensive corporate strategy that will enable them to be prepared for all issues: safety-related actions such as a formal Consumer Product Safety Commission (CPSC)-administered product recall; consumer complaints registered with the new CPSIA-required complaint database, SaferProducts.gov; business issues such as factory or shipping issues, sales, and other in-store actions; lawsuits and other crises. The program includes:
- This could happen to you: A case study in the power of social networks
- Recall basics: Working with consumers, regulators, retailers
- Preparing for the worst: Scenario contingency planning
- Getting ready: A step by step guide to preparing a response plan
- Winning the battle: Protecting long term reputation and getting back to business
Presented by:
Introduction by Ed Desmond, TIA Executive Vice President, External Affairs.
Presenters:
- Andrew Frank, Partner, Strategy XXI
- Phil Armstrong, Managing Principal, PCA Company
- Howard Auginbaugh, Senior Strategist, Stericycle
- David Schmeltzer, Expert Consultant, Stericycle