May 23, 2025 –
The new LEGO sets for ages 4+ will bring to life scenes and characters from the feature film and will be available August 1, 2025, ahead of Gabby’s Dollhouse: The Movie.
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May 21, 2025 –
Starting in June, select Walmart locations in the U.S. and Canada will be hosting regional tournaments for Beyblade X fans, ages 8 to 12.
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May 21, 2025 –
This new play line is designed to spark creative and imaginative play through a variety of dough and sand products that never dry out.
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May 19, 2025 –
UNO Social Clubs transforms game nights into a social experience where friends connect, compete and create memories in venues across the country.
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May 15, 2025 –
The doll debuts as the first in an all-new annual Bratz anniversary collection where one iconic character gets a new look. The first entry in the collection, Jade, offers a complete head-turning makeover for the doll.
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May 14, 2025 –
FANDROP aims to be a new way to collect and celebrate fandom, capturing Star Wars and Marvel inspired moments. Each Fandrop diorama includes two stylized figures, a background display, and a scene-specific artifact.
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May 13, 2025 –
Jazwares and McDonald’s announced the return of the Squishmallows Happy Meal - bringing fan-favorite plushies back to restaurants in more than 65 countries worldwide.
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May 13, 2025 –
This extension will continue to expand the Rainbow Friends brand across North America and Europe.
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May 12, 2025 –
Under the multi-year deal, Just Play will develop an expansive product line, spanning plush, collectibles, figures, role-play, games and more.
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May 12, 2025 –
Through this partnership, MAGNA-TILES will expand its presence into new categories that build on the brand’s promise of Meaningful Play.
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May 9, 2025 –
The Museum of Discovery and Science (MODS) has partnered with MAGNA-TILES to create the first-ever traveling museum exhibit, MAGNA-TILES Studio.
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May 8, 2025 –
Mattel has appointed Paul Ruh as Chief Financial Officer, effective May 19, 2025. Ruh succeeds Mattel’s current CFO Anthony DiSilvestro.
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May 7, 2025 –
The LEGO Group is calling on kids and families around the world to play on June 11, when it celebrates its first ever World Play Day in honor of the UN’s International Day of Play (IDOP).
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May 7, 2025 –
Funko inked an agreement with the Women’s National Basketball Association (WNBA) to launch its first-ever WNBA player Pop! figures, bringing four of the league’s biggest stars to its collectible lineup.
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