5th Annual California Toy Day


April 14-15, 2015
Citizen Hotel
Sacramento, CA


EVENT Description

California Toy Day is a series of meetings and group discussions that connects toy company representatives with the state’s most influential legislators to discuss key industry issues.

This event provides an important opportunity for toy companies of all sizes to meet face-to-face with California’s top policymakers and help them understand the direct impact their decisions have on toy companies, their employees and their customers.

View the event agenda.

California is regularly at the forefront of legislative and regulatory activity that impacts the toy industry:

  • California is responsible for roughly 22% of the nation’s total toy industry activity
  • More than 20% of TIA’s members are located in the state 
  • The California toy industry accounts for an estimated 93,132 jobs; $2.4 billion in business taxes; and a total economic impact of more than $15.6 billion. 

Whether you are a toy company based in California or simply have business interests in the state, please join us in Sacramento to share your story with members of the California legislature and other key decision-makers.

California Toy Day is open to TIA members and non-members. There is no fee to participate.



A negotiated room rate of $164 is available for participants at the Citizen Hotel in Sacramento, CA. To make reservations, book online or contact the hotel directly at (916) 492-4460 by no later than Tuesday, March 31st.

More Information

Jennifer Gibbons
Senior Director, State Government Affairs

Looking Back

Fourth Annual California Toy Day Explores Green Chemistry Policies Impacting Toy Industry
March 20, 2014 | Representatives of small, mid-size and large toy companies met with key California lawmakers to discuss legislative and regulatory issues impacting the world of toys and games at the Toy Industry Association’s (TIA) 4th annual California Toy Day, held in Sacramento on March 19, 2014.

In light of California’s new Safer Consumer Products Regulations (SCPR), which allow the Department of Toxic Substances Control (DTSC) to regulate and / or ban any chemical or product sold in California, discussions held throughout the day focused primarily on “green chemistry” activities in the state.
“California Toy Day was a unique and invaluable opportunity for toy companies to connect with lawmakers and share how policy decisions, such as the Safer Consumer Products Regulations, impact the everyday operations of businesses,” said Ed Desmond, TIA executive vice president of external affairs. “Everyone in attendance said the event was a very worthwhile experience, with several productive and mutually beneficial conversations taking place between toymakers and legislators.”

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