Annual California Toy Day

EVENT Description

California Toy Day is a series of meetings and group discussions that connects toy company representatives with the state’s most influential legislators to discuss key industry issues.

This event provides an important opportunity for toy companies of all sizes to meet face-to-face with California’s top policymakers and help them understand the direct impact their decisions have on toy companies, their employees and their customers.

California is regularly at the forefront of legislative and regulatory activity that impacts the toy industry:

  • California is responsible for roughly 22% of the nation’s total toy industry activity
  • More than 20% of TIA’s members are located in the state 
  • The California toy industry accounts for an estimated 93,132 jobs; $2.4 billion in business taxes; and a total economic impact of more than $15.6 billion. 

Whether you are a toy company based in California or simply have business interests in the state, please join us in Sacramento to share your story with members of the California legislature and other key decision-makers.

California Toy Day is open to TIA members and non-members. There is no fee to participate.

More Information

Jennifer Gibbons
Senior Director, State Government Affairs

Looking Back

Fifth Annual California Toy Day Explores Issues Impacting Toy Industry

April 19, 2015 | From West Coast port congestion to Proposition 65 changes, issues directly impacting toy companies were addressed with key California lawmakers at the Toy Industry Association’s (TIA) 5th annual California Toy Day, held on April 15, 2015.

The yearly Sacramento event is a “must-attend” for toy companies with business interests in California – a state that is regularly at the forefront of legislative and regulatory activity impacting the world of toys and games. The event brings together representatives of toy manufacturers, importers and distributors of all sizes to learn updates on important legislative and regulatory topics and meet with lawmakers.

The day opened with welcome remarks from Assemblymember Kristin Olsen, minority leader of the California State Assembly, followed by a presentation and discussion about new guidance about California’s Transparency in Supply Chains Act of 2010, led by Jeff Tsai, Special Assistant Attorney General.

Read More