On Your Mark, Get Set, Go!
Make a big deal out of your brand at Fall Toy Preview 2014.
Maximize your return on investment at Fall Toy Preview 2014 with a sponsorship opportunity that will help you connect, build relationships and capture the attention of influential toy professionals.
For information about all available promotional and advertising opportunities, contact Laura Mangiaracina at 646-454-5589.
Print Advertising | Signage | Sponsorships
The Fall Toy Preview Show Locator is the only printed guide of exhibitors at Fall Toy Preview and provides an uncompromised value for advertising. Limited positions mean you will stand out from the rest. Four full-page ads, a variety of double-page spreads and coveted inside and outside cover positions are available in this convenient pocket-sized guide.
FRONT ENTRANCE WINDOWS AND DOORS
Make a first and lasting impression by adhering your company’s brand directly to the doors and/or windows of the Dallas Market Center. With decals on the entrance doors and windows you are sure to capture the attention of every attendee as soon as they arrive at the show and be their last thought when they leave.
Create maximum impact by outfitting a display window at the entrance of the Dallas Market Center with your brand and product. These windows are the first thing that all 1,500 attendees will see upon entering the Dallas Market Center and will create instant buzz for your company.
Announce your brand or product in a BIG way by hanging your message from the rafters – literally! Five banner locations are available for the first time ever in the Hall of Nations of the Dallas Market Center. The banners are hung from the Level 9 railing and can go as low as Level 4. Reserve 1 or more banners for MAXIMUM impact!
Atrium Railing Banner
Stand out BIG with this high impact banner located along the railings of Levels 12 and 13 of the Atrium. When attendees exit the elevators on Level 12 or 13 and look across the Atrium, this banner – and your brand — will be front and center.
Atrium Ledge Windows
Levels 12 and 13
Put your brand in the windows along the brick ledge surrounding the entire atrium on Levels 12 and/or 13. You have the opportunity to put a single or double-sided decal in each of those windows giving you BIG exposure to the people who need to see you.
Drop a larger-than-life promotional banner on the 2 columns in the Fall Toy Preview registration area providing your company and brand 100% visibility by all 1,500 registered attendees.
CAFETERIA AND ELEVATOR BANKS
With strategically placed Floor Decals your brand will be with Fall Toy Preview attendees every step of the way. Whether in the cafeteria or in the elevator banks on floors 4, 8, 9, 12 or 13, jazz up the carpet with your brand and let these world-class buyers walk all over you – in the best way of course!
RESTROOM MIRROR CLINGS AND FLOOR DECALS
Simple and true. At some point every Fall Toy Preview attendee will visit the restroom, so why not take advantage of this all-important location? Place decal signage on all restroom mirrors and/or floors at the Dallas Market Center during the show.
EXTERIOR DOORS EXCLUSIVE PER FLOOR
Capture buyer attention coming and going with exterior elevator graphics and make it the last indelible impression that most Fall Toy Preview 2014 power buyers experience prior to visiting any and all exhibitors. Elevator doors are available on Levels 4, 8, 9 & 13.
ESCALATOR GLASS PANELS
EXCLUSIVE PER LEVEL
Promote your company on all levels at Fall Toy Preview! Place your company’s logo and location on decals adhered to the escalator panels in high traffic locations of the Dallas Market Center. Escalator panels are available on levels 1, 4, 8, 9, 12 & 13.
Escalator Soffit Decal
Available on Levels 12 and 13
Put your brand front and center as attendees navigate through the Dallas Market Center via escalator. These unique decals on the angled ceilings of the escalators are eye-catching and are a perfect way to direct buyers to your booth.
SHUTTLE BUS SPONSORSHIP
Show attendees use these convenient travel options every single day to and from the Dallas Market Center and their hotels. Visualize a sign at each bus door: “Your Ride Courtesy of ‘Sponsor Name’ Next Stop – Booth Number”. There are a total of 4 routes and 8-10 buses in rotation during the course of the show.
Can’t be everywhere? Place your character in front of every attendee at the show with these economical cut-outs. Multiple locations are available.
These framed 36” x 36” signs are located throughout the Dallas Market Center in high traffic locations and are sure to give your brand a boost at the show.
Proudly display your brand and marketing message over the heart of every buyer who attends Fall Toy Preview. They will visibly carry your brand with them wherever they go! This exclusive sponsorship may also include a badge insert card. Eco-friendly materials are strongly encouraged. A minimum of 1,000 pieces is required.
OFFICIAL SHOW TOTE BAG
Provide the bag that all power buying attendees carry and use throughout the entire Fall Toy Preview 2014 event! This package comes with the opportunity to also include up to three inserts for all 1,000 bags (min qty).
Fall Toy Preview strongly encourages sponsors to employ eco-friendly materials.
Your uniquely branded character can travel freely through the lobby and any public space of the Dallas Market Center as well as the Opening Night Party to meet and greet attendees. This is like having a walking, talking, breathing commercial. Bring your brand to life!
HOTEL KEY CARDS
Did you know that the average show attendee views their hotel key card seven times a day? Well, they do. With approximately 1,500 attendees at Fall Toy Preview that translates to an estimated 42,000 impressions! Getting your company message into the hands of your customers that many times has never been easier or more affordable.
Greet your audience every day with a jolt by sponsoring morning coffee in the main lobby from 8:00 to 9:00 a.m. daily throughout the show. Your company name will appear on the two stations that are sure to please each attendee. Make an even bigger splash with company branded cups and napkins.
WAY FINDER KIOSK
10 SMALL & 4 LARGE AVAILABLE
Help all attendees find their way around the show and to your booth by covering this Wayfinder with your company logo! It is a great way to entice your audience with bright logos and head-turning graphics.
Enhanced Digital Exhibitor Listing
Enrich your digital listing on the Wayfinder Kiosks at Fall Toy Preview and help attendees navigate their way to your booth. With a variety of options you have the opportunity to stand out from the crowd with logos, banner ads and much more. Several packages are available to enhance your listing and drive traffic to your booth.
Charging Tables & Charging Lockers Available
Give buyers the opportunity to recharge their brains and their batteries with a Charging Station sponsorship. Branded Charging Tables are placed in high-traffic areas of show and feature several outlets for those who brought their own chargers. In addition, unique Charging Station Lockers are located at the rear of Level 12 giving attendees a way to recharge and go without worry. Lockers feature a variety of chargers that fit all types of devices. Buyers will thank you for giving them a place to rest, recharge and regroup.
Atrium Table Decals
Being an attendee at a show like Fall Toy Preview is exhausting – in a good way. Give buyers the opportunity to rest their feet, conduct an impromptu meeting or grab a bite to eat with the Level 12 Atrium Table Decal sponsorship. With close to 20 tables available for your branding, buyers will know who to thank for their resting place.
Food Court Promotions
EXCLUSIVE OR A LA CARTE
The Dallas Market Center food court located on the lobby level is bustling with activity during show days and is a great place to capture the attention of attendees at the show. There are many ways to increase company exposure in this hot-spot both exclusively and on an a la carte basis. Available promotions include:
- Exterior Signage
- Door/Window Decals
- Table Decals/Tent Cards
- Floor Decals
- Trays, Cups & Napkins
- Lunch Vouchers
ATRIUM FOUNTAIN "CHAIRS"
This visually stunning sponsorship allows you premium visibility in the Atrium of the Dallas Market Center. Each chair will have a decal of your company logo on it and a small shelf where you can display your next HOT product. Special pricing is available for multiple purchases. The chairs will share branding with Fall Toy Preview.
Show off your product in these exclusive, dynamic showcases located in the entrance registration hallway of the Dallas Market Center. Designed to attract attendees directly to your brand and product, these 20 x 20 showcase cubes garner maximum visibility in high-traffic locations with various branding opportunities.
You will certainly achieve a powerful impact when you sponsor a lobby landmark. With various locations in the Registration and Atrium areas of the Dallas Market Center, your 10’ x 10’ floor space display will command the attention your brand deserves.
VIP BUYER LOUNGE
When you sponsor the VIP Lounge, you provide a true oasis and fully functioning office away from home to every buyer who attends Fall Toy Preview. Your sponsorship includes coffee, light refreshments and prominent signage making it easy for each buyer to think of you and your brand!
OPENING NIGHT PARTY
The Opening Night Party is a great place for attendees and exhibitors to unwind after a very busy first day of the show. Why not attach your name to a good time! Sponsorship options are customizable pending Show Management approval.
Make a big deal out of your brand. Contact Laura Mangiaracina at 646-454-5589 for information about all available sponsorship and advertising promotions at Fall Toy Preview 2014.