On Your Mark, Get Set, Go!
Make a big deal out of your brand at Fall Toy Preview 2017.
Maximize your return on investment at Fall Toy Preview 2017 with a sponsorship opportunity that will help you connect, build relationships and capture the attention of influential toy professionals.
For information about all available promotional and advertising opportunities, contact Laura Mangiaracina at 646.454.5589.
Print Advertising | Signage | Sponsorships
Ad reservation deadline is August 15, 2017
The Fall Toy Preview Show Locator is the only printed guide of exhibitors at Fall Toy Preview and provides an uncompromised value for advertising. Limited positions mean you will stand out from the rest. Four full-page ads, a variety of double-page spreads and coveted inside and outside cover positions are available in this convenient pocket-sized guide. Up the ante with a Fall Toy Preview 2017 / Toy Fair 2018 discounted print bundle package and see your ad at both shows!
Fall Toy Preview TV Network
Air your commercial and showcase your brand on the NEW Fall Toy Preview TV Network. Both 30- and 15-second commercials are available to attract buyers to your booth on more than 60 monitors throughout the building. Want more? Purchase a discounted bundle and see your ad appear at the Javits Center during Toy Fair 2018 as well!
FRONT ENTRANCE DOORS
Make a first and lasting impression by adhering your company’s brand to the front entrance doors of the Dallas Market Center. With decals on the pull doors and/or the revolving door, you are sure to capture the attention of every attendee as they arrive at the show and be their last thought when they leave. Discounted bundles are available with the Front Entrance Banner sponsorship.
Front Entrance Banner
Familiar with the phrase “Everything is Bigger in Texas”? Embrace that mantra and promote your brand in a BIG way with a Front Entrance Banner. Located above the entrance doors of the Dallas Market Center, the Front Entrance Banner is a HUGE way to grab attention when attendees arrive at the show. Discounted bundles are available with the Front Entrance Doors sponsorship.
1 SMALL & 2 LARGE AVAILABLE
Create Maximum impact with a sponsorship of the Display Window inside the entrance of the Dallas Market Center. Choose to fill it with your amazing product or place a decal on the window to highlight your brand. The window is the first thing that all 1,500 attendees will see upon entering the building and will create instant buzz for your company.
Announce your brand or product in a BIG way by hanging your message from the rafters – literally! The banners are hung from the Level 9 railing and can go as low as Level 4. Reserve 1 or more banners for MAXIMUM impact!
Atrium Railing Banner
Stand out BIG with this high impact banner located along the railings of Levels 12 and 13 of the Atrium. When attendees exit the elevators on Level 12 or 13 and look across the Atrium, this banner – and your brand — will be front and center.
Put your brand in the windows along the brick ledge surrounding the entire atrium. You have the opportunity to put a single or double-sided decal in each of those windows giving you BIG exposure to the people who need to see you.
Drop a larger-than-life promotional banner on the 2 columns in the Fall Toy Preview registration lobby providing your company and brand 100% visibility by all 1,500 registered attendees.
With strategically placed Floor Decals your brand will be with Fall Toy Preview attendees every step of the way. Whether in the cafeteria, on the show floor or in the elevator banks on floors 4, 8, 9, 12 or 13, jazz up the carpet with your brand and let these world-class buyers walk all over you – in the best way of course!
RESTROOM MIRROR CLINGS AND FLOOR DECALS
EXCLUSIVE PER RESTROOM LOCATION
Simple and true. At some point every Fall Toy Preview attendee will visit the restroom, so why not take advantage of this all-important location? Place decal signage on all restroom mirrors and/or floors at the Dallas Market Center during the show.
ELEVATOR DECAL SPONSORSHIP
Interior Doors | Exterior Doors | "Bubble" Glass Available
Capture buyer attention coming and going with elevator graphics and make it the last indelible impression that most Fall Toy Preview 2017 power buyers experience prior to visiting any and all respective showrooms. Available options include:
- Exterior Elevator Decals - available on Levels 1, 4, 8, 9, 12 & 13.
- Interior Elevator Decals - exclusive ownership of all 4 elevators.
- “Bubble” Glass decals - available on all 4 elevators.
ESCALATOR GLASS PANELS
EXCLUSIVE PER LEVEL
Promote your company on all levels at Fall Toy Preview! Place your company’s logo and location on decals adhered to the escalator panels in high traffic locations of the Dallas Market Center. Escalator panels are available on all active levels of the show.
Escalator Soffit Decal
Available on Levels 12 and 13
Put your brand front and center as attendees navigate through the Dallas Market Center via escalator. These unique decals on the angled ceilings of the escalators are eye-catching and are a perfect way to direct buyers to your booth.
SHUTTLE BUS SPONSORSHIP
Show attendees use these convenient travel options every single day to and from the Dallas Market Center and their hotels. Visualize a sign at each bus door: “Your Ride Courtesy of ‘Sponsor Name’ Next Stop – Booth Number”. There are a total of 4 routes and 8-10 buses in rotation during the course of the show.
Can’t be everywhere? Place your character in front of every attendee at the show with these economical cut-outs. Multiple locations are available.
These framed 36” x 36” signs are located throughout the Dallas Market Center in high traffic locations and are sure to give your brand a boost at the show. Pair it with an Elevator or Floor Decal for an added punch.
Proudly display your brand and marketing message over the heart of every buyer who attends Fall Toy Preview. They will visibly carry your brand with them wherever they go! Eco-friendly materials are strongly encouraged. A minimum of 1,000 pieces is required.
OFFICIAL SHOW TOTE BAG
Provide the bag that all power buying attendees carry and use throughout the entire Fall Toy Preview 2017 event! This package comes with the opportunity to also include an insert in all 1,000 bags (min qty).
Fall Toy Preview strongly encourages sponsors to employ eco-friendly materials.
Your uniquely branded character can travel freely through the lobby and any public space of the Dallas Market Center to meet and greet attendees. This is like having a walking, talking, breathing commercial. Bring your brand to life!
HOTEL KEY CARDS
Did you know that the average show attendee views their hotel key card seven times a day? Well, they do. With approximately 1,500 attendees at Fall Toy Preview that translates to an estimated 42,000 impressions! Getting your company message into the hands of your customers that many times has never been easier or more affordable.
Greet your audience every day with a jolt by sponsoring morning coffee in the main lobby from 8:00 to 9:00 a.m. daily throughout the show. Your company name will appear on the two stations that are sure to please each attendee. Make an even bigger splash with company branded cups and napkins.
WAY FINDER KIOSK
4 LARGE AVAILABLE | EXCLUSIVE OR BY PANEL
Help all attendees find their way around the show and to your booth by covering this Wayfinder with your company logo! It is a great way to entice your audience with bright logos and head-turning graphics.
Generate interest with attendees as they charge their devices with an attractive and secure Charging Station sponsorship. Outfitted with a variety of chargers that fit all types of devices, these customizable displays allow you to highlight your brand with a full vinyl wrap giving you 360 degrees of visibility. The unique unit is outfitted with 8 universally compatible phone lockers and 2 tablet lockers giving buyers peace of mind as they charge their device with you to thank!
Atrium Table Decals
Being an attendee at a show like Fall Toy Preview is exhausting – in a good way. Give buyers the opportunity to rest their feet, conduct an impromptu meeting or grab a bite to eat with the Level 12 Atrium Table Decal sponsorship. With close to 20 tables available for your branding, buyers will know who to thank for their resting place.
Food Court Promotions
EXCLUSIVE OR A LA CARTE
The Dallas Market Center food court located on the lobby level is bustling with activity during show days and is a great place to capture the attention of attendees at the show. There are many ways to increase company exposure in this hot-spot both exclusively and on an a la carte basis. Available promotions include:
- Exterior Signage
- Door/Window Decals
- Table Decals/Tent Cards
- Floor Decals
- Lunch Vouchers
Atrium Fountain Product Displays
This visually stunning sponsorship allows your premium visibility in the Atrium of the Dallas Market Center. Each showcase has 2 shelves to show off your product with the opportunity to brand the top and bottom panels giving you maximum exposure. Special pricing is available for multiple purchases.
Spotlight Product Showcase
6 AVAILABLE LEVEL 12 | 6 AVAILABLE LEVEL 13
Show off your product in these exclusive, dynamic showcases located on Levels 12 & 13. Designed to attract attendees directly to your brand and product, these showcases offer maximum visibility in high-traffic locations with various branding opportunities.
Lobby Landmark Display
You will certainly achieve a powerful impact when you sponsor a lobby landmark. With various locations in the Registration and Atrium areas of the Dallas Market Center, your 10’ x 10’ floor space display will command the attention your brand deserves.
VIP BUYER LOUNGE
When you sponsor the VIP Lounge, you provide a true oasis and fully functioning office away from home to every buyer who attends Fall Toy Preview. Your sponsorship includes coffee, light refreshments and prominent signage making it easy for each buyer to think of you and your brand!
OPENING NIGHT PARTY
The Opening Night Party is a great place for attendees and exhibitors to unwind after a very busy first day of the show. Why not attach your name to a good time! Sponsorship options are customizable pending Show Management approval.
Make a big deal out of your brand. Contact Laura Mangiaracina at 646.454.5589 for information about all available sponsorship and advertising promotions at Fall Toy Preview 2017.