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Can you tell me how to get to Sesame Street? This question
was first posed almost 40 years ago when a group of visionary educators,
researchers, psychologists, child development experts, artists, writers
and musicians pioneered the concept that entertaining, enriching
television could measurably enhance the lives of millions of
educationally disadvantaged youngsters. From this collaboration
came Sesame Street — now one of the single greatest informal
educators of young children in the world.
“Research was and continues to be our compass,” said Joan
Ganz Cooney, co-founder in 1968 of Children's Television Workshop
(renamed, Sesame Workshop June 2000) and originator of the preschool
educational series, Sesame Street. She is currently Chairman of
the Executive Committee of Sesame Workshop's Board. ”Every
segment is tested and evaluated by the toughest critics of all—the
children. I think it’s fair to say that Sesame Street is the
most thoroughly researched show in the history of the medium.”
The Workshop’s offerings reflect both a deep understanding of
children’s developmental needs and the best ways to address those
needs. As a result, Sesame Workshop’s programs and products are
richer, more thoroughly researched and tested to ensure they engage
children in a way that maximizes learning.
Sesame Street, which began as an experiment, is the first preschool
program to integrate education and entertainment as well as feature a
multicultural cast. It has been broadcast daily since 1969 in the
U.S. on the more than 300 stations of the Public Broadcasting Service
and has been seen by millions of children in more than 140 foreign
countries. Indigenous co-productions reflecting local languages,
customs and educational needs have been produced for audiences in the
Arab world, Israel, Portugal, Turkey, Germany, France, Poland, Norway,
Sweden, the Netherlands, Russia, China, South Africa, Egypt, the
Philippines, Canada, and Latin America.
Following the successful launch of Sesame Street, Mrs. Cooney and her
colleagues created other award-winning children’s series on
network and public TV such as, The Electric Company, 3-2-1 Contact,
Square One TV, Ghostwriter, CRO, Big Bag, and Dragon Tales, all bringing
science, mathematics, reading and new experiences to life.
“It’s not whether children learn from television,
it’s what they learn from television,” Mrs. Cooney
said. “I always wanted to leave something that said this
life meant something in trying to make a difference.”
Mrs. Cooney is married to New York businessman Peter G. Peterson,
former U.S. Secretary of Commerce. She has five stepchildren, and
enjoys spending time with her personal research group—her nine
grandchildren.
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