Meet the Committee
JANE RITSON-PARSONS, COMMITTEE CHAIR
GROUP EXECUTIVE - GLOBAL MARKETING, HASBRO, INC.
As Group Executive, Global Marketing, Jane Ritson-Parsons leads a variety of key internal teams at Hasbro, Inc. including Global Consumer Insights, Global Brand Execution, Global Exclusives, Global Direct-to-Consumer & eCommerce, CakeMix Studios and Global Consumer Care.
From representing consumers worldwide in her work with the Global Insights team to delivering consistent brand messaging at events across the globe through the Global Brand Execution team, Ritson-Parsons’ role at Hasbro encompasses a broad range of critical global brand marketing functions.
In her position, Ritson-Parsons also manages Hasbro’s global direct-to-consumer online retail presence via HasbroToyShop.com and assets for all ecommerce partners around the world. In addition, she oversees the Company’s global retailer exclusives program.
Ritson-Parsons also partners in supervising Hasbro’s internal CakeMix Studios who develop & produce branded content including: tv commercials, sizzle, digital videos across multiple channels. Hasbro’s creative agencies also report into her, and she manages the partnership with Hasbro’s global media agency, OMD.
Ritson-Parsons joined Hasbro in 1993 to lead the Company’s in-house global licensing, publishing, and promotional groups. Prior to her current role, she led product development and marketing for Hasbro’s global franchise brand Monopoly.
Ritson-Parsons began her career at the Jim Henson Company where she delivered a number of high profile international licensing programs. She was also part of the original team that created and launched Hit Entertainment, a leading preschool entertainment company.
Jane and her husband Ian currently reside in Rhode Island with their two children.
Vice President, Toys & Game, Barnes & Noble
Kathleen Campisano is an award-winning business leader with a 20+ year record of driving multimillion dollar growth. Her areas of expertise include marketing, branding, ideation, P&L management, merchandising, experiential retailing and innovation in both product and content development.
Campisano has been Vice President, GMM of Toys, Games, Hobby & Collectibles for Barnes & Noble since 2009, where she has reimagined the bookstores retail space allowing for the thoughtful integration of “non-book” merchandise. She has consistently grown the business for 7 consecutive years by leveraging book equity, successful entrance in to new categories and by developing a differentiated consumer navigation strategy, along with a highly curated merchandising focus. Campisano has also served as Executive Vice President and Chief Marketing Officer for Mega Brands in Montreal Canada from 2007 – 2009 orchestrating re-branding initiatives after the company expansion into new markets through key acquisitions. She served as SVP of Design, Product Development and Marketing, pre/post IPO, at LeapFrog Enterprises from 2000 – 2007. While at LeapFrog Campisano drove brand awareness, esteem and loyalty from 34% to 98%. The brand under Campisano’s leadership also received recognition from Fortune Magazine as a “Breakaway Brand” and was the proud recipients of the 2003 Golden Effie in the Children’s Products category and the coveted Grand Effie. Campisano, along with her product development team, were also responsible for 71 product awards and numerous patents during that same time period. Campisano also served in key marketing brand positions at Fisher Price from 1996-2000 where she received the Fisher Price “Marketing Excellence Award” for outstanding contribution in leading cross-organizational teams. She began her marketing and product development career at Century Products turning insights into innovations like the first-ever car seat stroller system and the Cuddle/Huggy Tubs which earned her an IDSA award.
Throughout her career, Kathleen has passionately and consistently applied her unique skill set creating and elevating best in class organizations. Her mastery at identifying consumer needs, building strong motivated teams and leading those teams towards new heights and impressive market share gains have earned her respect among her executives colleagues, national educators, influencers and industry leaders.
Campisano holds an Executive MBA from the SUNY School of Management in Buffalo, New York and a BS in Marketing from Xavier University in Cincinnati, Ohio. She is married to David G. Campisano a Senior Solutions Specialist at Verizon Wireless and has two children. Her son Kramer is an Industrial Design student at RIT (Rochester Institute of Technology). Daughter Olivia is a Theatre Arts major at Marymount Manhattan College of Performing Arts in NYC. Campisano considers her family her greatest accomplishment.
VP, GLOBAL “R”US BRANDS, TOYS“R”US, INC.
As Vice President, “R”Us Brands, Toys“R”Us, Inc., Sharon Hartley is responsible for the overall business strategy for the company’s owned toy brands, including global product development and brand management. In this role, she works closely with the Marketing, Visual, Creative and Operations teams to provide brand direction, as well as with global merchants to drive owned-brand growth around the globe.
Ms. Hartley has more than 30 years of experience in global brand building. Prior to joining the company, she spent four years at Crayola, LLC, where she most recently served as Executive Vice President, Marketing and Product Innovation, and before that as Executive Vice President, Marketing and Sales, North America. Sharon first joined Toys“R”Us, Inc. in 2004 as Global General Manager, “R”Us Brands and New Product Development, where she was responsible for managing the company’s exclusive brand portfolio and its international expansion.
Earlier in her career, Sharon founded Advantage Partners, an independent business and marketing strategy consultancy agency. She also held positions in marketing and product development at Hasbro, Inc. for 18 years and Mattel, Inc. for six years, including as Senior Vice President for Hasbro with profit and loss responsibility across several major toy categories.
Hartley received a bachelor’s degree in communications and a master’s in business administration from Rutgers College in New Jersey. She has also participated in several executive programs and previously served on several nonprofit and for profit boards. She has been a member of the Play Con planning committee since 2011 and always looks forward to helping elevate the agenda and learning at this premier event.
But her favorite extracurricular activity is understanding and promoting the value of play and the joy our industry brings to children every day, everywhere.
Thank You to our 2016 Sponsors