PlayCon’s educational program is jam-packed with industry leaders, innovators, influencers and movers and shakers from the business of play and beyond. With presenters from LEGO, Activision, Toys R Us, Google, Amazon and Saatchi & Saatchi, plus research giants The NPD Group and Euromonitor and a special session by licensing expert Tom McGrath, everyone in the play industry should plan to attend.

All sessions and networking events will be held at the Westin Kierland Resort & Spa in Scottsdale, Arizona.

Speakers, sessions and session times are all subject to change.

Wednesday, May 7

6:00 p.m. – 8:00 p.m.

Welcome Reception & Dinner

Thursday, May 8

7:00 a.m. – 8:00 a.m.

Networking Breakfast

8:00 a.m. – 11:50 a.m.


Welcome Remarks/State of the Industry

Keynote Address: Innovation: More Fun than New
Doug Van Andel, Executive Creative Director, Saatchi & Saatchi X
Introduction by Dina Howell, Worldwide Chief Executive Officer, Saatchi & Saatchi X

NPD Industry Update Part I
Russ Crupnick, Senior Vice President, Industry Analysis - Entertainment & Toys, The NPD Group

LEGO Case Study: Connecting the Dots by Connecting the Data
Michael Moynihan, Vice President of Marketing, LEGO Systems, Inc.

NPD Industry Update Part II
Frédérique Tutt, Toys Global Industry Analyst, The NPD Group

11:50 a.m. – 1:00 p.m.

Networking Lunch

1:00 p.m. – 4:00 p.m.


Get Out of the Box – Get Into the Crowd!
Crowdfunding and Crowdsourcing: Business Tools for the 21st Century

Brian Meece, CEO, RocketHub
Caleb Light-Wills, SVP of Product, Tongal

Growing Up Digital: Creating, Consuming, Connecting
Katie Rottier, Head of Industry, U.S., Sports & Toys, Google/YouTube

Panel: Insights from an Outside Perspective
Michael Bellavia, Animax
John Coyne,
Katie Rottier, Head of Industry, U.S., Sports & Toys, Google/YouTube

Moderated by: Shirley Price, President/COO, Funrise & PlayCon Committee Vice Chair and Richard Gottlieb, Principal and Founder, Global Toy Experts

Performance by Philip Sheppard
Prolific film and theatre composer, virtuoso cellist and Fellow and Professor at the Royal Academy of Music

4:00 p.m. – 6:00 p.m.

Free time for networking

6:00 p.m. – 8:00 p.m.

Cocktail Reception & Fun Networking Event

Friday, May 9

7:00 a.m. – 8:00 a.m.

Networking Breakfast

8:00 a.m. – 11:00 a.m.


Toys and Games: Key Trends Shaping Consumer Demand
Utku Tansel, Head of Toys and Games, Euromonitor International

Toy Licensing in 2015 and Beyond: How Continuing Content is Driving the Next Generation of Hits
Tom McGrath, Owner, TMG Consulting

Amazon … Key Customer? Marketing Partner? Or Both?
Eva Lorenz, Amazon

11:00 a.m. – 11:15 a.m.

Closing Remarks and Adjournment

Thank You to our Sponsors

Blue Plate Media Services Freeman