PlayCon’s educational program is jam-packed with industry leaders, innovators, influencers and movers and shakers from the business of play and beyond. With presenters from LEGO, Activision, Toys R Us, Google, Amazon and Saatchi & Saatchi, plus research giants The NPD Group and Euromonitor and a special session by licensing expert Tom McGrath, everyone in the play industry should plan to attend.

All sessions and networking events will be held at the Westin Kierland Resort & Spa in Scottsdale, Arizona.

Speakers, sessions and session times are all subject to change.

Wednesday, May 7

6:00 p.m. – 8:00 p.m.

Welcome Reception & Dinner

Thursday, May 8

7:00 a.m. – 8:00 a.m.

Networking Breakfast

8:00 a.m. – 11:50 a.m.


Welcome Remarks/State of the Industry

Keynote Address: Innovation: More Fun than New
Doug Van Andel, Executive Creative Director, Saatchi & Saatchi X
Introduction by Dina Howell, Worldwide Chief Executive Officer, Saatchi & Saatchi X

NPD Industry Update Part I
Russ Crupnick, Senior Vice President, Industry Analysis - Entertainment & Toys, The NPD Group

LEGO Case Study: Dealing with Disruptive Change: It’s All About the Product…Or Is It?
Michael Moynihan, Vice President of Marketing, LEGO Systems, Inc.

NPD Industry Update Part II
Frédérique Tutt, Toys Global Industry Analyst, The NPD Group

11:50 a.m. – 1:00 p.m.

Networking Lunch

1:00 p.m. – 4:00 p.m.


Get Out of the Box – Get Into the Crowd!
Crowdfunding and Crowdsourcing: Business Tools for the 21st Century

Brian Meece, CEO, RocketHub
Caleb Light-Wills, SVP of Product, Tongal

Growing Up Digital: Creating, Consuming, Connecting
Katie Rottier, Head of Industry, U.S., Sports & Toys, Google/YouTube

Panel: Insights from an Outside Perspective
Michael Bellavia, Animax
John Coyne,
Katie Rottier, Head of Industry, U.S., Sports & Toys, Google/YouTube

Moderated by: Shirley Price, President/COO, Funrise & PlayCon Committee Vice Chair and Richard Gottlieb, Principal and Founder, Global Toy Experts

Mozart the Gamer; the Gamer as Mozart
Philip Sheppard, Prolific film and theatre composer, virtuoso cellist and Fellow and Professor at the Royal Academy of Music

4:00 p.m. – 6:00 p.m.

Free time for networking

6:00 p.m. – 8:00 p.m.

Cocktail Reception & Fun Networking Event

Friday, May 9

7:00 a.m. – 8:00 a.m.

Networking Breakfast

8:00 a.m. – 11:00 a.m.


Toys and Games: Key Trends Shaping Consumer Demand
Utku Tansel, Head of Toys and Games, Euromonitor International

Toy Licensing in 2015 and Beyond: How Continuing Content is Driving the Next Generation of Hits
Tom McGrath, Owner, TMG Consulting

Amazon - Key Customer, Marketing Partner, Platform for Customer Engagement, Or All Three
Eva Lorenz, Category Leader, Toys & Games store,

11:00 a.m. – 11:15 a.m.

Closing Remarks and Adjournment

Thank You to our Sponsors

Blue Plate Media Services Freeman