2016 Program-at-a-Glance

PlayCon’s educational program is jam-packed with industry leaders, innovators, influencers and movers and shakers from the business of play and beyond.

As of April 22, 2016
Sessions are subject to change.

Monday, May 2

6:30 pm – 10:00 pm

Opening Night Welcome Networking Event: CASINO NIGHT

Join us on the roof (weather permitting) for open bar, dinner buffet and gaming under the night sky for a good cause – the Toy Industry Foundation. Bring your Lady Luck and plenty of cash and be ready to network, throw the dice and kick off PlayCon in style. And once the tables close, join us downstairs in the EDITION Hotel’s seriously Miami nightclub for dessert and after-hours fun!

Tuesday, May 3

7:30 am – 8:45 am

Networking Breakfast

Sponsored by GennCommGennComm

8:45 am – 9:00 am

Welcome and Opening Remarks – Bob Wann

9:00 am – 10:00 am

Better and Faster: The Proven Path to Unstoppable Ideas -
Jeremy Gutsche, Trendhunter.com

10:05 am – 10:55 am

Toy Story 2016-2020: Where to "Play" and How to Win -
Bryan Gildenberg, Kantar Retail

10:55 am – 11:05 am

Refreshment Break
Sponsored by FREEMANFreeman

11:10 am – 11:45 am

Translating Consumer Insights Into Merchandising Strategies Driving Experiential Retailing! - Kathleen Campisano, Barnes & Noble

11:45 pm – 1:00 pm

Networking Luncheon
Sponsored by Diverse MarketingDiverse Marketing

1:05 pm – 1:35 pm

TIA Annual General Meeting

1:40 pm – 2:30 pm

Best Practices in Consumer Neuroscience Research and Cross Platform Engagement - Naomi Nuta, Nielsen

2:35 pm – 2:45 pm

Refreshment Break
Sponsored by FREEMANFreeman

2:45 pm – 3:30 pm

Helping Children Explore, Learn and Dream Without Limits
(Breaking Down Gender Stereotypes in Media & Toys)

Dr. Knatokie Ford, White House Senior Advisor
  • Andrea Barthello, ThinkFun
  • Evelyn Molina, MommyMafia.com
  • Laura Post, LEGO
  • Manuel Torres, NBC Universal Brand Development
3:35 pm – 4:25 pm

An Introduction to Snapchat: The Best Mobile Storytelling Platform -
Marni Schapiro, Snapchat

4:25 pm – 4:30 pm

Tuesday Closing Remarks

4:30 pm – 6:30 pm

Free Time

6:30 pm – 8:30 pm

Networking Reception

After a full day of sessions join your fellow PlayCon attendees outside under the Miami moon for our Tuesday evening networking reception complete with open bar, heavy hors d’oeuvres, a festive atmosphere at the EDITION Hotel’s Sand Pit and a movie under the stars. Leave your shoes at the door and let Miami’s smooth soft sand get between your toes.

8:30 pm

Screening of “Star Wars: The Force Awakens”

Wednesday, May 4

7:30 am – 8:50 am

Networking Breakfast

9:00 am – 9:50 am

Netflix Kids - Andy Yeatman, Netflix

9:55 am – 10:40 am

NPD’s Global Toy Market Review Critical Insights for the Future of Play -
Frederique Tutt, The NPD Group

10:45 am – 11:20 am

Target Toys – Innovation through Immersion - Nikhil Nayar, Target

11:20 am – 11:30 am Closing Remarks

Thank You to our 2016 Sponsors

Blue Plate Media Services
   Diverse Marketing

   Global Toy Experts