The Toy of the Year (TOTY) Awards is a TIA-administered event in support of the Toy Industry Foundation


Submit a product or property for consideration on the TOTY 2017 ballot


September 30, 2016
5:00 pm (Pacific)

An exciting few months lie ahead as the toy industry prepares for the 2017 Toy of the Year (TOTY) Awards!

  • TOTY 2017 include several new categories. Now through Friday, September 30th, members of the toy industry are invited to nominate toys, games, and licensed properties for consideration in the 2017 Toy of the Year Awards.
  • During October, a nomination committee comprised of play experts, journalists, academics, retailers, and other toy experts will determine which products and properties will be selected for the official TOTY ballots. 
  • On November 21st the TOTY finalists will be announced just in time for the Holiday 2016 shopping season. This date will also mark the launch of FIVE ballots – one each for Consumers, Retailers (mass and specialty), Media, and TIA members; each ballot will factor into the determination of the TOTY 2017 winners.
  • And on Friday evening, February 17th, “Toy Fair Week” will kick off with the TOTY awards ceremony and Toy Industry Hall of Fame induction at The Intrepid Sea, Air & Space Museum in New York City.

For more information, follow the appropriate links shown below:

>>> Call for Nominations: Products and Properties

Questions / More Information

General Questions:

TIA Staff Contact:

Deanna Speziale; 646.454.4877