2012 TOTY Winners

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Toy of the Year | Activity Toy | Boy Toy | Educational Toy | Girl Toy | Game | Infant/Toddler Toy | Innovative Toy | Outdoor Toy | Preschool ToyProperty | Specialty Toy

TOY OF THE YEAR

LeapPad™ ExplorerThe best toy of the year.

WINNER: LeapPad™ Explorer - LeapFrog Enterprises


ACTIVITY TOY OF THE YEAR

The best toy that inspires creative play through various forms of activity.

LEGO® NINJAGO Fire TempleWINNER: LEGO® NINJAGO Fire Temple - LEGO Systems Inc.

Other Nominees:

  • Bizu Style Studio by Spin Master Ltd.
  • Crayola Glow Book by Crayola, LLC
  • HEXBUG® Nano® Hive™ Habitat Set by Innovation First Labs, Inc.
  • Kid-Tough® See Yourself™ Camera by Fisher-Price, Inc.
  • Paper Jamz Pro Series Microphone by WowWee
  • Project Runway® Fashion Design Sketch Portfolio Artist Set by Fashion Angels Enterprises®

BOY TOY OF THE YEAR

Hot Wheels® Wall Tracks™The best toy developed specifically for boys of any age, not including r/c, ride-on and other vehicles.

WINNER: Hot Wheels® Wall Tracks™ - Mattel

Other Nominees:

  • BEYBLADE: METAL MASTERS PERFORMANCE TOP BATTLE TOP Assortment by Hasbro, Inc.
  • DaGeDar™ by Cepia, LLC
  • HEXBUG® Nano® Hive™ Habitat Set by Innovation First Labs, Inc.
  • Lazer Stunt Chaser™ by Thinkway Toys
  • Star Wars® Ultimate FX Lightsaber by Hasbro, Inc. 
  • Thomas & Friends™ Trackmaster™ Cranky & Flynn Save the Day! by Fisher-Price, Inc.

EDUCATIONAL TOY OF THE YEAR

LeapPad™ ExplorerThe best toy that through play help children develop special skills and/or knowledge.

WINNER: LeapPad™ Explorer - LeapFrog Enterprises

Other Nominees:

  • HEXBUG® Nano® Hive™ Habitat Set by Innovation First Labs, Inc.
  • InnoTab™ by VTech Electronics North America
  • Perplexus Original™ by PlaSmart Inc.
  • Spectacular Science by Thames & Kosmos
  • Swish™ by ThinkFun
  • Tag™ Solar System Adventure Pack by LeapFrog Enterprises, Inc.

GAME OF THE YEAR

Angry Birds Knock on Wood GameIncluding children's board, card, CD-ROM or electronic game formats. (For CD-ROM or electronic games, formats must have ESRB's "Early Childhood" rating: content may be suitable for persons ages 3 and older. Contains no materials that parents would find inappropriate.)

WINNER: Angry Birds Knock On Wood Game - Mattel, Inc.

Other Nominees:

  • Hedbanz™ by Spin Master Ltd.
  • Jungle Speed by Asmodee™
  • LEGO® HEROICA™ Castle Fortaan by LEGO Systems, Inc.
  • Skylanders Spyro’s Adventure™ by Activision Publishing, Inc.
  • Tetris® Link™ by Techno Source
  • UNO Roboto™ by Mattel, Inc.

GIRL TOY OF THE YEAR

Fijit Friends™ Interactive FiguresThe best toy developed specifically for girls of any age.

WINNER: Fijit Friends™ Interactive Figures - Mattel, Inc.

Other Nominees:

  • Dora Fiesta Favorites Kitchen by Fisher-Price, Inc.
  • Justin Bieber Rockin’ Tour Bus and Concert Stage Playset by The Bridge Direct
  • Lalaloopsy™ Silly Hair by MGA Entertainment 
  • Mini Lalaloopsy™ Treehouse by MGA Entertainment
  • Monster High™ Doll Assortment by Mattel, Inc.
  • Squinkies® Adventure Mall Surprize™ Playset by Blip Toys

INFANT/TODDLER TOY OF THE YEAR

Elefun Busy Ball PopperThe best toy developed for infant and/or preschool children.

WINNER: Elefun Busy Ball Popper - Hasbro/Playskool

Other Nominees:

  • Laugh & Learn™ Dance & Play Puppy by Fisher-Price, Inc.
  • Let's Rock Elmo by Playskool 
  • My Busy Town™ by ALEX®
  • My Take Along 1.2.3 Noah's Ark by Playmobil®
  • Parents® Jungle Pals Stacking Puzzles™ by Manhattan Toy
  • Pocoyo SwiggleTraks™ Feature Set by Bandai America Incorporated 

INNOVATIVE TOY OF THE YEAR

Hot Wheels® Wall Tracks™The best toy that combines the most unique blend of innovative technology and play value for children today.

WINNER: Hot Wheels® Wall Tracks™ - Mattel, Inc.

Other Nominees:

  • Disney AppMATes™ Mobile Application Toys by Disney Consumer Products and Spin Master Ltd.
  • InnoTab™ by VTech Electronics North America
  • Lazer Stunt Chaser™ by Thinkway Toys
  • LeapPad™ Explorer by LeapFrog Enterprises, Inc.
  • Skylanders Spyro’s Adventure™ by Activision Publishing, Inc.
  • Spy Net Stealth Recording Video Glasses by JAKKS Pacific, Inc.

OUTDOOR TOY OF THE YEAR

Rockboard® Scooter – MiniThe best toy designed for outdoor play.

WINNER: Rockboard® Scooter Mini - M.Y. Products LLC.

Other Nominees:

  • 3D Twister by Silverlit
  • Gazillion Bump-N-Go Bubble Bug by Funrise Toy Corporation
  • Little Tikes® Garden Leaf & Lawn Bubble Blower by Imperial Toy, LLC
  • Nerf ® Super Soaker Thunderstorm Blaster by Hasbro, Inc.
  • Nerf ® Vortex Lineup by Hasbro, Inc.
  • Xploderz™ XBlaster200 by The Maya Group

PRESCHOOL TOY OF THE YEAR

LeapPad™ ExplorerFor toys created for children of any age that have a considerable electronic component involved. This includes "plug 'n play" and interactive videos.

WINNER: LeapPad™ Explorer - LeapFrog Enterprises

Other Nominees:

  • Elefun Busy Ball Popper by Hasbro/Playskool
  • Green Toys™ Pizza Parlor by Green Toys Inc.
  • Let's Rock Elmo by Playskool
  • Little People® Zoo Talkers™ Animal Sounds Zoo™ by Fisher-Price, Inc.
  • Pirate Ship by Box Creations
  • Richard Scarry’s Busytown™ Busy, Busy Airport Game by Wonder Forge

PROPERTY OF THE YEAR

Angry BirdsThe licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement.

WINNER: Angry Birds™ - Rovio Entertainment Ltd/ Striker Entertainment (Licensing Agent)

Other Nominees:

  • Cars 2 ( Disney•Pixar ) (Disney Consumer Products )
  • Chuggington™ (Ludorum)
  • Monster High™ (Mattel)
  • Moshi Monsters™ (Mind Candy)
  • Redakai (Spin Master Ltd.)
  • The Smurfs™ (IMPS)

SPECIALTY TOY OF THE YEAR

HEXBUG® Nano® Hive TM Habitat SetThe best toy primarily distributed through specialty retailers.

WINNER: HEXBUG® Nano® Hive TM Habitat Set - Innovation First Labs, Inc. 

Other Nominees:

  • Angry Birds™ Plush Toys by Commonwealth Toy & Novelty Co., Inc. 
  • nanoblock® by The Ohio Art Company
  • Rory's Story Cubes® by Gamewright/Ceaco
  • Sticky Mosaics® Happily Ever After Jewelry Box by The Orb Factory Limited
  • Tilt™ by ThinkFun
  • Tobbles™ by Fat Brain Toy Co.